Press release from Business Wire India
Source: Nirvana Biosys
Wednesday, October 20, 2010 12:45 PM IST (07:15 AM GMT)
Editors: General: Consumer interest, Food & drink; Business: Business services, Retailers
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E.C. Oxenham Forays into India; forms JV company- Nirvana Biosys
New Delhi, Delhi, India, Wednesday, October 20, 2010 -- (Business Wire India) -- E.C. Oxenham & CY Ltd, Mauritius, having a 75 year heritage of wine making with a French Lineage has entered into an agreement with a group of Indian promoters to form a JV company-Nirvana Biosys, a committed high quality wine making company to capitalize the opportunities in the fast growing wine market segment in India. Under the joint venture, all products and brands in the E.C. Oxenham portfolio would be available to Nirvana Biosys for production and marketing under the foreign partner's supervision. The JV will be introducing a range of red, white, sparkling, port, lychee and mango wines for Indian and International markets.
The new venture will be headquartered in New Delhi, with operations including state-of-the-art winery on Delhi-Jaipur Highway at Bawal, Haryana. The JV has used high quality production equipment which includes an Italian automatic bottling plant manufactured by Bertolaso, with a capacity of 4500 bottles per hour. The new facility has been set up under the direct supervision of Mr. Brian Oxenham of E.C. Oxenham and CY. Ltd. The Winery has an initial installed capacity of over one million liters per year, which is expandable to cope with future demands.
"Today India is one of the fastest growing markets and we are keen in establishing our presence here. This new joint venture represents an opportunity to combine our talents and expertise with Nirvana Biosys' market experience to successfully satisfy the needs of the Indian marketplace," stated Mr. Brian Oxenham, E.C. Oxenham & CY Ltd.
"This joint venture will enable us to produce and deliver international quality wines with grape juice from France, Italy, South Africa and other fine grape producing regions of the world. The unique process, facilitated by Mr. Brian Oxenham of E.C. Oxenham and CY, enables us to retain the true taste, aroma and flavour of these distinctive grapes and also overcome the challenges of long distance transportation at high temperature, which can adversely impact the quality of wine," informed Mr. M.K. Rustagi, Joint Managing Director, Nirvana Biosys.
Wine consumption in India has been picking up at a rapid pace and offers a great opportunity. Delhi, Bangalore, Mumbai are the markets that are taking up to wines. However, one can see sales in smaller places like Chandigarh as well.
About Nirvana Biosys
Nirvana Biosys has recently set up a winery the first in North India in Haryana on NH-8 to Jaipur ,80 kms from Delhi ( two hours drive). The most modern winery has been set up on two acres of land with state of the art plant and equipments, having a capacity of 1 million litres per annum, expandable to 5 million litres per annum.
Nirvana has the collaboration with M/s. E.C.Oxenham & Co.Ltd. a company with French lineage, who are into wine making for last over 75 years. Mr.Patrick Oxenham, an Oenologist from Dijon University of France who has been crafting wines for over 40 years is our wine maker. At Nirvana, apart from premium quality Grape Wines we have in our portfolio the unique Exotic Lychee and Mango Wines which will be launched soon for the first time in India.
CONTACT DETAILS
Gurdeep Kaur, Value 360 Communications - An Affiliate of Huntsworth,, +91 9873109199, gurdeep@value360india.com
Ritika, Value 360 Communications - An Affiliate of Huntsworth, +91 9873023837, ritika@value360india.com
KEYWORDS
CONSUMER, FOOD, BUSINESS SERVICES, RETAIL
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