Press release from Business Wire India
Source: element14
Monday, October 25, 2010 02:30 PM IST (09:00 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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element14: one-brand, one-voice, one-experience for Asia Pacific's Electronic Design Engineers and Purchasing Professionals
element14 Offers Customers a different and Improved Experience as the First Distributor to Combine Commerce and Community with the Best Locally held Inventory for Engineers in Asia providing unique, in-region, access to 24 hour customer service and Online Technical Support
Bangalore, Karnataka, India, Monday, October 25, 2010 -- (Business Wire India) -- Premier Farnell plc, the global multi-channel distributor supporting millions of engineers and purchasing professionals worldwide, today announced the launch of a new, market leading customer proposition in Asia offering a significantly expanded inventory of products relevant to electronic design engineers, next-day delivery in Asia Pacific and an enhanced range of services, under the name element14. The unique fusion of commerce and community, signals a new era for component distribution in the region and is based on extensive customer research. element14 offers the best inventory for engineers in Asia, with access to an unrivalled breadth and depth of the latest technology products.
From today the Group's businesses located in Australia, China, India, Malaysia, Singapore and New Zealand will be known as element14 and will offer customers and suppliers a multi-channel, multi-currency, multi-language way to source their product needs, quickly and easily. In addition to locally based sales and technical teams and state of the art service centres across the region, the newly enhanced eCommerce websites offer speed and ease of search to access the best product offering for engineers and buyers alike. The transactional websites integrate seamlessly with the Group's global online community portal (www.element14.com) - the place where engineers the world over go to collaborate, connect and access the latest production information, tools and services, all backed up by online technical service from our engineering teams 24/5. This latest transformation follows the launch of element14 websites in Thailand, Taiwan and Korea in August 2010.
Named after the 14th element in the periodic table, Silicon - the fundamental building block of modern electronics - the launch of element 14 delivers a first in Asia's electronic components distribution industry - blending community and commerce into one integrated business operation through the power of the Internet, able to satisfy customer demand again and again through superior inventory and logistics.
Harriet Green, OBE[1], Chief Executive Officer, Premier Farnell plc, said: "The world is changing, and new technology innovation is driving the pace of change - never faster than here in Asia where customers need fast, convenient, and reliable ways to transact their business. We've doubled our locally held inventory through significant investment, and strengthened our local teams to ensure we offer customers multiple channels to transact their business in local currency and language with 24 hour access to our customer service and technical teams. This unique fusion of commerce and community will ensure we continue to lead the way, offering the best support for engineers and purchasing professionals across Asia as we accelerate change and challenge the traditional ways of working, by building a new future as element14."
Salman Syed, President, Asia Pacific, element14 agreed: "This is an exciting time for the electronics industry in Asia. Our business continues to grow with sales up over 47% year-on-year and our supplier partners, including many of the world's leading manufacturers, are very supportive of the move to element14 and the enhanced service commitments and product availability we'll now offer our customers as the pre-eminent high service distributor in the region. We believe that element14's unique blend of commerce and community will ensure that at any time, and from anywhere, Asia Pacific's electronic design engineers can connect with us through multiple channels to source the products and information they need. This is the right time to enhance our total service and support with the one-brand, one-voice and one-experience that is element14. "
NOTES TO EDITORS
Setting a new benchmark for design and engineering experience
element14 across the Asia Pacific region will give customers access to over 400,000 electronic components from 3,500 suppliers. Of these, more than 120,000 items are especially relevant to the requirements of EDE and MRO engineers in Asia. All products in stock are available for next-day delivery to most cities in Asia Pacific; exceptions apply to Taiwan and locations distant from city centres. These will require two working days for delivery. element14 offers 24/7 hour customer support to most countries in the Asia Pacific along with 24/5 online technical support.
A community to connect Asian electronic design engineers to the world
element14 will also offer EDE and MRO engineers in the Asia Pacific region an enhanced community portal. Individual users can customise their view of the element14 online community (www.element14.com). Members can configure the information which best meets their needs, choose the language they wish to operate in and use translation tools to interact globally in real time. Users can also secure price and delivery quotes, discover industry trends, post blogs, articles and get technical support on this forum. Since its launch in June 2009, the element14 community is an active forum that has grown and expanded now receiving over 70,000 page views per week, with 30,000 members, mostly design engineers, who spend up to 3,000 cumulative hours a week researching and conversing with peers and experts on the community.
The URLs of the element14 businesses across the Asia-Pacific region are:
Australia: au.element14.com
China: cn.element14.com
Korea: kr.element14.com
Hong Kong: hk.element14.com
India: in.element14.com
Malaysia: my.element14.com
New Zealand: nz.element14.com
Philippines: ph.element14.com
Singapore: sg.element14.com
Taiwan: tw.element14.com
Thailand: th.element14.com
About element14
element14 offers more than 120,000 products, for next-day delivery from its three distribution hubs located in Shanghai, Singapore and Sydney. The company offers 24/7 telephone support for customers in four languages (English, Chinese, Thai and Korean), 24/5 online technical support, catalogue sales, with a hassle-free return policy.
In India, please visit http://in.element14.com/. This eCommerce site is integrated with the Group's global Community portal (www.element14.com).
Worldwide, element14 is the first collaborative community, research portal and eCommerce website for design engineers and electronics enthusiasts. The website provides product data, design tools, technology information and top brand components to seamlessly facilitate the design process; users can consult industry experts and collaborate with peers around the globe. element14 online Community is sponsored by Premier Farnell plc (LSE: pfl).
About Premier Farnell
Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 32 local language transactional websites, and the critically important element14 eCommunity for design engineers - an industry first (www.element14.com). With sales last year of £795.3m and underlying profits of £54.8m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously.
While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, Europe, Newark in the US, Canada and Mexico, and element14 in Australia, China, Hong Kong, Singapore, Malaysia, Taiwan, Thailand, South Korea and New Zealand. In Brazil the operation is known as Farnell Newark.
For more information visit the website at www.PremierFarnell.com
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Press Release
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CONTACT DETAILS
Hui-Yun Chen, Communications APAC, element14, Asia Pacific, +65 6380 3239, hychen@element14.com
Namrata Agrawal, Sr. Account Executive, 20 :20 Media, +91 7829121121, namrata@2020india.com
Jenny Peters, Head of Corporate Communications, Premier Farnell plc, +44 207 851 4102, jpeters@premierfarnell.com
KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY
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