Press release from Business Wire India
Source: Citi
Monday, December 22, 2008 11:42 AM IST (06:12 AM GMT)
Editors: General: Consumer interest, Travel & tourism; Business: Automotives, Banking & financial services, Business services, Transport engineering, Travel & tourism; Automotive
Release no: 18793
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Citibank - Delhi Metro Credit Card Wins 'OSCARD 2008'
Pioneering Initiative Receives Global Recognition for Innovation in Service
New Delhi, Delhi, India, Monday, December 22, 2008 -- (Business Wire India) -- The Citibank Delhi Metro Credit Card was awarded the prestigious 'OSCARD' award for 2008 at a glittering ceremony in Paris on December 17, 2008.
OSCARD awards, which acknowledge and reward the most innovative card products annually is organised jointly by Publi-News, a Paris based specialist banking publication and Altenor, an international consulting firm specializing in cards strategy. The awards process is extremely stringent with thousands of cards participating each year. The Citibank Delhi Metro Credit Card proposition was considered the best amongst all other nominations received from several other countries and was ranked top in the "Innovation in Service" category.
The Citibank Delhi Metro Credit Card, which was launched in May this year, is India's first '2-in-1' transit credit card, combining the benefits of a Metro Smart Card with the advantages of a Citibank Credit Card. In addition to the convenience of converting reward points into free metro ride, the card offers several value enhancing features including a unique "Delhi Delights" package with great deals and discounts at a number of iconic outlets in Delhi including Nirula's, Domino's, Fun Cinemas, Chunmun Stores, VLCC, Teksons Bookshop, etc.
Speaking about this distinct honour, Sandeep Bhalla, Business Manager-Cards, Citibank India, said, "We are committed to offering innovative products that add value to our customers needs and lifestyles. This award is an acknowledgement of the global benchmark in innovation and service that the Citibank Delhi Metro card has set. This is a great product for every Delhi'ite and the tremendous response that we have received endorses the same. In DMRC, we have the ideal partner with similar values."
Commenting on the award, Mr. Anuj Dayal, Spokesperson, Delhi Metro Rail Corporation, said, "We are delighted to hear that the Delhi Metro Citibank Card has won the Oscard for Innovation. This card provides a unique and innovative service to the growing family of Metro commuters, and we are confident that users of the Delhi Metro Citibank card will find immense value in the additional services and benefits offered on the card".
About Delhi Metro Rail Corporation
The Delhi Metro began operations in Delhi in 2002. The first phase of the Metro Rail covers over 65 kms in Delhi. The Phase II of the project, which extends to South Delhi, Ghaziabad, Noida and Gurgaon will be completed by 2010 and will cover about 125 kms. DMRC is also one of the only three Metros in the world, which started making operational profits from day one. The Metro is also an eco-friendly, zero-emission mode of transportation.
Currently there are 0.75 million commuters travelling daily on the Metro Rail. The ridership is expected to reach 2 million by 2010 as the network expands to cover South Delhi and NCR (National Capital Region).
About Citi
Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Major brand names under Citi's trademark red arc include Citibank, CitiFinancial, Primerica, Smith Barney and Banamex. Additional information may be found at www.citigroup.com or www.citi.com
CONTACT DETAILS
Sudeep Bhalla, Citi, +91 (022) 4001 5009, sudeep.bhalla@citi.com
Pooja Ahluwalia, Citi, +91 9811218341, pooja.ahluwalia@citi.com
Anuj Dayal, Chief Public Relations Officer, Delhi Metro Rail Corporation, +91 9810045310, anuj@delhimetrorail.com
KEYWORDS
CONSUMER, TOURISM, AUTOMOTIVE, BANKING, BUSINESS SERVICES, TRANSPORT, TRAVEL, AUTOMOTIVE
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