BWI: SocialTwist Gives New Voice to Word of Mouth Marketing with Tell-a-Friend

Press release from Business Wire India
Source: SocialTwist
Thursday, December 18, 2008 06:04 PM IST (12:34 PM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
Release no: 18779
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SocialTwist Gives New Voice to Word of Mouth Marketing with Tell-a-Friend


San Jose, California, United States, Thursday, December 18, 2008 -- (Business Wire India) -- Staring down the barrel of a global recession, brand managers and marketers are indeed facing gloomy times ahead. Tight consumer budgets mean bargain shopping, making the job of retaining customers and growing brands a difficult challenge in the months ahead. Mastery of communicating brand value across the social web is now, more than ever before, a must. Just in time, SocialTwist has added a powerful new arrow in the brand marketer's quiver with the latest release of its very popular social share button Tell-a-Friend.

"A single button to share personal and social communication within a single user interface is of tremendous value to our marketing team, which is responsible for ensuring their products get the attention they deserve from consumers." says Bo Schuerman, Interactive Marketing Manager, P&G Vocalpoint.

Tell-a-Friend button was built for word of mouth marketing (WOMM) from the ground up, by incorporating an intuitive user interface that encourages more sharing and keeps visitors from leaving a site while doing so. The latest version of Tell-a-Friend adds support for social bookmarking on 15 popular sites like Digg, Delicious, StumbleUpon, and Yahoo Buzz to its already impressive support of email, IM (chat), blogs, and social networks. Tell-a-Friend button is now the single powerful tool for social referrals with both one-to-one messaging and one-to-many broadcasting across social sites. Tell-a-Friend has clearly been made to be the standard bearer of social web share tools, becoming;

-- First brandable and customizable social share button

-- First button that offers extensive context wiring allowing marketers to pass context of shareable content

-- Most extensive support for content management system (CMS) and blog platforms; Joomla, Word Press, Moveable Type, Xanga, Expression Engine and Pligg among others

-- First multi-lingual share button

-- Lightest and fastest social share button

"We chose Tell-a-Friend button for social referral on our createyourowncareer website as their Premium service provided context enriched message rather than just emailing page link" says Miodrag Perin, Director Bertelsmann HR Services North America, from Bertelsmann group. "Support for German language in the widget was essential for our European portals".

Since its first release in September 2008 Tell-a-Friend has been installed on more than 10,000 websites and has been served more than 150,000,000 times with millions of messages sent between friends.

Tell-a-Friend is available for free at www.socialtwist.com, where it can be picked up via a simple code snippet and added to any website or blog in minutes.

Tell-a-Friend Premium offers subscribers three new services:

-- Tell-a-Friend Branded gives marketers the power to promote their brand through loyal customers

-- Tell-a-Friend Context, send out messages that pick up content dynamically from the page. Unlike traditional tell-a-friend scripts that were used to email page links, a rich content message improves the chances of users clicking back to the website

-- For websites that run reward and loyalty programs for customers who refer friends, Tell-a-Friend Incentive provides an integrated rewards-mechanism that can be simply plugged in

About SocialTwist

SocialTwist develops Widget Applications that add a new social dimension to websites and enterprise applications. These Widget Applications seamlessly enhance existing site/application without reengineering effort or long implementation cycles. SocialTwist is a business of Pramati.




CONTACT DETAILS
Sivaram Chandrashekar, Pramati Technology, +91 9003074413, chandrashekars@gmail.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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