BWI: GourmetCITY Awarded "Most Innovative New Concept" in Global Competition

Press release from Business Wire India
Source: HyperCITY
Thursday, December 18, 2008 04:24 PM IST (10:54 AM GMT)
Editors: General: Consumer interest, Food & drink, Lifestyle; Business: Business services, Household & personal care products & services, Retailers
Release no: 18777
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GourmetCITY Awarded "Most Innovative New Concept" in Global Competition


Mumbai, Maharashtra, India, Thursday, December 18, 2008 -- (Business Wire India) -- GourmetCITY, the luxury, food and grocery shopping format from HyperCITY Retail (India) Ltd has been on a winning streak since its launch in September 2008. The one-of-its kind store has been awarded the "Most Innovative New Concept - Hypermarket and Superstore" at the Planet Retail Innovation Awards 2008, beating US based Walmart's new upscale super-store in Toronto into second place. This award comes close on the heels of GourmetCITY also winning the 'Debutant Retailer of the Year' at the STAR Retailer Awards, held in New Delhi last month.

Speaking on the occasion, HyperCITY's Business Head for Food and Grocery, Ashutosh Chakradeo said: "We are humbled by the international recognition GourmetCITY has received over the last few months. The awards symbolize the successful effort that has been put into the making of another truly world class retail offer from HyperCITY Retail. GourmetCITY provides an epicurean adventure to those looking to experiment with food from around the world."

GourmetCITY has all one needs to make a memorable meal. It is the single destination offering an exotic range of premium products across food and beverages, bakery & confectionery products sourced from around the world. It also provides multiple experience counters ranging from a juice bar, deli counter, olive bar, salad counter, tea and coffee bars, seafood & sushi bar, fresh gourmet meals-to-go, handmade chocolates, to name a few.

All those looking for a Gastronomic experience need to look no further. GourmetCITY is the ultimate stop to 'Discover a world of food'.

About HyperCITY

HyperCITY Retail (India) Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. HyperCITY, a hypermarket in the true sense, has stores in Mumbai, Navi Mumbai & Jaipur which stock a wide array of product categories like-groceries, food, home needs, fresh food, garments, sports & fitness equipment, consumer durables-and offers time-pressed consumers more convenience, variety and value for their money, all under one roof. HyperCITY has won many national & international awards, including the prestigious U.S. International Design Awards, New York under the Large Format Specialty Store category for its first outlet at Malad in Mumbai.




CONTACT DETAILS
Rashmi Sharma, IPAN, +91 (022) 22661755, rashmi.sharma@ipan.com
Archana Iyer, IPAN, +91 (022) 40661755, archana.iyer@ipan.com

KEYWORDS
CONSUMER, FOOD, LIFESTYLE, BUSINESS SERVICES, HOUSEHOLD, RETAIL

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