Press release from Business Wire India
Source: STAR News
Thursday, December 18, 2008 07:43 PM IST (02:13 PM GMT)
Editors: General: Consumer interest, Social issues; Business: Business services, Media & entertainment
Release no: 18780
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On Counting Day, STAR News Gets the Maximum Vote
News Channels Hit Record Viewership During Elections
New Delhi, Delhi, India, Thursday, December 18, 2008 -- (Business Wire India) -- The first phase of the Indian elections is over with the Congress emerging as a winner in Delhi, Rajasthan & Mizoram. As the elections and counting were being carried out, thousands of Indians were glued to their television sets, eyeing the fate of the political parties, waiting and reacting to any and every information disseminated on news channels.
Amidst all the news dissemination, STAR News surged ahead and grabbed the maximum eyeballs, dislodging arch rival Aaj Tak from the no. 1 position on the counting day. According to the latest TAM ratings, STAR News was the most viewed with 23% markets share followed by the perceived leader Aaj Tak (21%), India TV (12%), IBN7 (11%), and Zee News (10%).
On the counting day, the viewership of news channels saw a whopping rise of 45% than the normal day viewership. Hindi news channels occupied 10.8 per cent of the entire TV viewing share for the counting day on Monday 8th December. The TAM report further says that for the live coverage of the counting there was a dramatic difference in the viewership between STAR News (34%) and Aaj Tak (18%) during the morning hours (8am to 1pm).
STAR News bagged the top slot on all counts - be it in the channel share or the top election related shows on news channels. STAR News show 'Kaun banega Mukhyamantri' made a clean sweep by dominating the top election related special programs. No wonder, STAR News was the only channel to have a presenting sponsor "Manikchand" for "Kaun Banega Mukhyamantri". The entire shift and preference shown towards STAR News simply proves that the consumers will opt for the best programming no matter who is providing it.
Commenting on the excellent TAM ratings, Mr. Neeraj Sanan, MCCS, said, "The entire news genre gained immensely during the election period. STAR News became the flavour of the day as audience flocked to watch its coverage on the counting day. All this is because of the integrated effort of the management team at MCCS. With unique editorial content, user friendly design of reporting the latest updates, seasoned political anchors like Deepak Chaurasia, guest speaker like N S Sidhu, a stable distribution system of the channel, and one month of aggressive 360 degree of marketing promotions; STAR News has been able to garner the maximum viewership and retain the audience."
ABOUT STAR NEWS:
STAR News, the leading Indian news channel, is broadcast by Media Content & Communications Services India Pvt. Ltd. (MCCS), which is a joint venture between ABP TV - a 100 % subsidiary of ABP Pvt. Ltd. - and STAR News Broadcast Ltd (SNBL). The Channel is best defined by a fair and balanced approach that combines prompt reporting with insightful analysis of news and current affairs. Living upto its motto of 'Aapko Rakhe Aagey', STAR News is a people's channel that focuses on relevant news in a cutting-edge format. Since its conception, the Channel has grown to command a reach of over 40 million* individuals on a weekly basis. Today, STAR News is available in the Indian subcontinent, South-East Asia, Central Asia, UK, USA and Australia, making it the first and only Global Indian News Channel.
CONTACT DETAILS
Aparna Srivastava, IPAN, +91 (011) 42492100 / +91 9811234594, aparna.srivastava@ipan.com
KEYWORDS
CONSUMER, SOCIAL, BUSINESS SERVICES, MEDIA
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