BWI: Sony BMG Ties up with IBIBO

Press release from Business Wire India
Source: Ibibo.com
Tuesday, December 16, 2008 01:08 PM IST (07:38 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
Release no: 18745
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Sony BMG Ties up with IBIBO
Ibibo.com Community to Create Michael Jackson Album; Michael Jackson Fans on ibibo.com get a Chance to Vote for their Favourite Tracks

New Delhi, Delhi, India, Tuesday, December 16, 2008 -- (Business Wire India) -- Sony BMG partners with ibibo.com to roll out the first ever community voted compilation of the best of 'Michael Jackson KING OF POP'. The music album that will be in stores by January 2009 will be a special selection of Michael Jackson songs collectively voted by community members of ibibo.com. The community members with the most voted tracks will win prizes and get huge recognition on the web site.

Ibibo.com community will be able to listen and vote for over 100 smash hits of Michael Jackson. The community can join the "Fan Club" and also watch MJ's videos and photos. The tracks will be from MJ's popular albums like Thriller, Dangerous, Off the Wall, History, Bad etc. Based on the most voted for Jackson tracks, Sony BMG will release into the market a double CD collection called 'Michael Jackson-The King of Pop'. This essentially leads to the democratization of music production where audiences choose the tracks that make up the 2cd collection king of pop based on popularity.

As a part of celebrating the cult of MJ on ibibo.com, the social networking site has also launched "Moon walk Like Michael" contest. The best moon walkers will be selected by Ibibo community along with Sony BMG and will get to win Lap tops and iPods.

Said Mr. Ashish Kashyap, CEO - ibibo.com; "We are India's fast growing entertainment and talent based social networking platform. Launch of Michael Jackson application in alliance with Sony BMG on ibibo.com further drives user engagement and empowerment and at the same time provides a platform for expression and recognition".

Added Mr. Sridhar Subramanian, Managing Director Sony BMG India; "We are extremely glad to have partnered with Ibibo for this pioneering initiative. A music album which is completely 'of the people, for the people and by the people' will be a first for India. Given Michael Jackson's iconic popularity, coupled with the power of social networking on ibibo.com, we are sure this will be a resounding success".

About Sony BMG:

SONY BMG MUSIC ENTERTAINMENT is one of the leading music companies in the world and a global recorded music joint venture between Sony Corporation of America and Bertelsmann AG. With a roster of current artists that includes a broad array of international superstars like Beyonce, Britney Spears, AC/DC, Bob Dylan, Bruce Springsteen, and Dido and local artists like Kailash Kher, Strings, and KK, as well as a vast catalog that comprises some of the most important recordings in the cultural history of the world. With a presence in 46 countries through its network of wholly owned affiliates, joint ventures and distribution partners SONY BMG MUSIC ENTERTAINMENT, is truly a global music company. With a turnover exceeding, $5 Billion, and a global market share of 30%, SONY BMG is the home to over 20 labels and imprints; over 10,000 artists, and over a million sound recordings, artworks, films and videos.

About ibibo.com

Ibibo is India's first entertainment and talent based social network service. Ibibo has created various platforms for users to express and share their talent and meet their need of achieving "recognition" and "status". Ibibo.com was launched in January 2007 and has a growing young Indian user base.

On Ibibo the user is empowered to express themselves using various social media tools. Further, the users create their social graph comprising new found connections, which also becomes an audience for their talent and expression. It is this audience which votes, comments and interacts with the users expressions thereby fulfilling the need for "RECOGNITION" and hence popularity and eventual fame. The ecosystems works in a manner where in the user in turn becomes an audience for someone else's talent.

On Ibibo the user is a self marketer for his/her expression and talent. Users are given various viral tools that help the user attract an audience. E-Badges embeddable across social network, free SMS service, easy invite and share apps are all such tools that help the user create a critical mass around their talent. Besides this, the heart of the product is a FEED ENGINE that communicates various activities of friends and gets viraled to friends of friends.




CONTACT DETAILS
Kunal Kishore, Precision PR Network, +91 9899797809, kunal@precisionpr.org

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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