BWI: HyperCITY Enters the Retail Scene in Jaipur this December

Press release from Business Wire India
Source: HyperCITY
Friday, December 12, 2008 11:44 AM IST (06:14 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Household & personal care products & services, Retailers
Release no: 18724
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HyperCITY Enters the Retail Scene in Jaipur this December
A Truly International Hypermarket Shopping Experience Comes to Jaipur

Jaipur, Rajasthan, India, Friday, December 12, 2008 -- (Business Wire India) -- HyperCITY Retail (India) Ltd inaugurated its hypermarket format at Triton Mall, in Jaipur last Wednesday. The new store is spread across 40,000 sq feet, offers a wide and authoritative selection of innovative products sourced from both local and international markets. The store will be host to merchandise viz. food, grocery, electronics, appliances, home ware and linen, fashion, children's toys & games and sports goods.

Speaking on the inaugural, Mr. Andrew Levermore, CEO HyperCITY said- "We are happy to launch HyperCITY at Triton Mall in Jaipur. With HyperCITY, we aim to provide a rich shopping experience in a large, modern and exciting environment, where customers will have a wide assortment to choose from at great value."

-- Over 40,000 sq feet of international shopping experience

-- Great assortment at great value

-- Exciting new offers everyday

-- Exclusive International Quality brands - Raleigh Bicycles, Ebano, Avorio, Waitrose U.K., Maxit, Organica

-- Eco-friendly home delivery bikes and Bio-degradable carry bags

HyperCITY Jaipur promises customers an opportunity to 'Discover something new' and exciting every time they walk into the store. The store will stock Fresh produce (vegetables and fruits), home appliances, Home entertainment, Hi-tech, sports goods, toys, Home ware and fashion, all at unmatched value.

Be sure to fine top notch brands across Home-entertainment, Hi-tech & Appliances, at affordable prices. From small & large appliances, digital cameras, scanners, laptops, state-of-the-art surround systems & LCD televisions to MP3 players & video games; Hypercity is a one stop shop for all your needs.

Sports enthusiast and health fitness conscious will find an exhaustive range of sports equipment from leading brands. With its wide selection of fashion clothing, accessories and footwear, HyperCITY offers everything that the customer needs to step out in style.

HyperCITY Jaipur will also house a plethora of exclusive brands across categories like Food, Home, and General Merchandise. 'Raleigh' the world's largest bicycle manufacturer and 'Waitrose' the food shops of John Lewis Partnership, to name a few; will find home at HyperCITY. HyperCITY being a socially responsible retailer will also offer customers 100% bio-degradable carry bags.

About Hypercity

Hypercity Retail (India) Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. Hypercity, a hypermarket in the true sense, has two stores in Mumbai & Navi Mumbai which stock a wide array of product categories like-groceries, food, home needs, fresh food, garments, sports & fitness equipment, consumer durables-and offers time-pressed consumers more convenience, variety and value for their money, all under one roof. Hypercity has won many national & international awards, including the prestigious U.S. International Design Awards, New York under the Large Format Specialty Store category for its first outlet at Malad in Mumbai.








CONTACT DETAILS
Rashmi Sharma, IPAN, +91 (022) 22661755, rashmi.sharma@ipan.com
Archana Iyer, IPAN, +91 (022) 40661755, archana.iyer@ipan.com

KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, HOUSEHOLD, RETAIL

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