BWI: Sing Along with Smash Hits of Raaz-The Mystery Continues on ibibo.com

Press release from Business Wire India
Source: Ibibo.com
Tuesday, December 23, 2008 12:43 PM IST (07:13 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
Release no: 18801
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Sing Along with Smash Hits of Raaz-The Mystery Continues on ibibo.com
Ibibo and Sony BMG tie-up to Launch a Pioneering Web Application for Raaz- The Mystery Continues!

New Delhi, Delhi, India, Tuesday, December 23, 2008 -- (Business Wire India) -- Sony BMG partners with ibibo.com to launch an application for the movie "Raaz - The Mystery Continues" (RTMC) The movie will hit theatres, worldwide on 23rd January. The RTMC application on ibibo offers for the first time in India an opportunity for the audiences to Karaoke to the tracks of the movie and that too sing straight from their mobiles.

The application also treats users to the latest music of Raaz- The Mystery Continues and the haunting rifs of smash hit Maahi- the lead track, along with 4 other super hits! Users can register and sample exclusive RTMC videos, trailers, befriend the cast and crew, send exclusive RTMC eCards and eGifts to their ibibo friends.

Besides singing to RTMC tracks and joining the RTMC fan club, budding film makers and directors are invited to upload 2 to 3 minute videos, shot on a handy cam, mobile camera or a digicams, based on a supernatural or freaky theme and get a chance to spend a day with Mohit Suri, Director of RTMC and get to learn the art of film making.

Said Ashish Kashyap, CEO, ibibo.com "The Raaz- The Mystery Continues application on ibibo.com reiterates our core value proposition to recognize talent and enable users to self express and engage with latest Bollywood content. This is a perfect example of a Bollywood movie promotion leveraging the power of social media on ibibo.com. We are extremely excited to work with SONY BMG and innovate around music and Bollywood content."

Adds SONY BMG India Managing Director Shridhar Subramaniam, "We have always looked at going beyond the usual both with regards to the kind of projects we associate with as well as how we promote them. Moreover, a film like Raaz- The Mystery Continues demands innovative promotional platforms, which ibibo.com offers and does full justice to. The internet is the most effective medium for a film like this as it targets the youth directly. I'm sure this association will create a great buzz for music and the film among the Bollywood buffs."

About ibibo.com

Ibibo is India's first entertainment and talent based social networking service. ibibo has created various platforms for users to express and share their talent and meet their need of achieving "recognition" and "status". ibibo.com was launched in January 2007 and has a growing young Indian user base.

On ibibo the user is empowered to express themselves using various social media tools. Further, the users create their social graph comprising new found connections, which also becomes an audience for their talent and expression. It is this audience which votes, comments and interacts with the users expressions thereby fulfilling the need for "RECOGNITION" and hence popularity and eventual fame. The ecosystems works in a manner where-in the user in turn becomes an audience for some one else's talent.

On ibibo the user is a self marketer for his/her expression and talent. Users are given various viral tools that help the user attract an audience. E-Badges embeddable across social network, free SMS service, easy invite and share apps are all such tools that help the user create a critical mass around their talent. Besides this, the heart of the product is a FEED ENGINE that communicates various activities of friends that gets viraled to friends of friends thus forming a network with immense social glue.

About SONY BMG India

SONY BMG India is the home to film and non-film superstars that include Vishesh Films (Jannat), Mani Ratnam (Guru), UTV (Jodhaa Akbar, Life In A Metro and Rang De Basanti), Dharma Productions (Kabhi Alvida Naa Kehna, Kabhie Khushie Kabhi Gham, Kuch Kuch Hota Hai, Kal Ho Naa Ho), Aamir Khan Productions (Lagaan), AR Rahman (Vande Mataram), Kailash Kher (Kailasa and Kailasa Jhoomo Re), Jagjit Singh and Gulzar (Marasim and Koi Baat Chale) and the Indian Idol and Fame Gurukul series among many.




CONTACT DETAILS
Kunal Kishore, Precision PR, +91 9899797809, kunal@precisionpr.org

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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