BWI: Chitkara Students Get Real Time Marketing Exposure through First-of-its-Kind “Chitkara Mandi 2010”

Press release from Business Wire India
Source: Chitkara University
Monday, March 22, 2010 04:45 PM IST (11:15 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Education & training
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Chitkara Students Get Real Time Marketing Exposure through First-of-its-Kind "Chitkara Mandi 2010"


Chandigarh, Punjab, India, Monday, March 22, 2010 -- (Business Wire India) -- The MBA students of Chitkara Business School in a unique initiative set up Chitkara Mandi at DT Mall, Chandigarh to gain valuable marketing experience. This project was part of the 15 days initiative taken up by the students for understanding intricacies of the sales world. They were assigned a real time project titled "Chitkara Mandi" to gain live exposure of managing business and activities related to identifying the products, procurement, material handling, setting up displays, selling, promotion etc. The students set up their stalls and offered several ranges of products to the consumers.

Speaking about this unique initiative Prof S R Taneja, Dean, Chitkara Business School said "This is the first such effort ever undertaken by any business school in the region with an aim to make their students of business management more capable in handling the practicalities of business world. This initiative is part of our constant endeavor of developing workplace-ready graduates who are employers' candidates of choice."

The students tied up with several NGOs, Suppliers and Manufacturing concerns in and around the region to procure the products. The products being offered to customers included joggers, fancy toys, track suits, paintings, handbags, mats, stationery items, sports shoes, sport goods, household decorative, garments, specs, candles, antique goods, cosmetics etc.

The project aimed to provide first hand experience of consumer world and feel of sales and marketing tactics to the students. The students pooled in some amount by themselves and selected the products to be placed at Chitkara Mandi. The students contacted and developed the customer & supplier contacts to raise profit through this effort. The students were encouraged to participate in such activities so as to promote sense of entrepreneurship among them and making them understand the inside out of running business & relating theories of business management with practical world.

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Chitkara Business School Students at the Unique Chitkara Mandi 2010
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Chitkara Business School Students at the Unique Chitkara Mandi 2010


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Sachin Khurana, QuikRelations, +91 9888908706, pr@quikgroupindia.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, EDUCATION

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