Monday, March 22, 2010

BWI: Indiagames Bags the FICCI BAF Award for Mobile Gaming

Press release from Business Wire India
Source: Indiagames Ltd
Monday, March 22, 2010 04:23 PM IST (10:53 AM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Advertising, PR & marketing, Information technology, Telecommunications; Technology
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Indiagames Bags the FICCI BAF Award for Mobile Gaming
The Winning Entry; Cricket T20 Fever Adjudged Best Mobile Game

Mumbai, Maharashtra, India, Monday, March 22, 2010 -- (Business Wire India) -- Indiagames, India's largest gaming company and a pioneer in mobile and online games, has won the FICCI BAF AWARD for their cricket based mobile game called 'Cricket T20fever'. Keeping up with the growing popularity of the T20 format and the booming industry of mobile gaming, this award-winning entertainer captures all the thrills and excitement of a live T20 match on the iPhone and iPod.

Bringing in an entertaining T20 experience on the mobile phone, Indiagames has designed a game with 3D graphics along with realistic animations and ball physics. The game has integrated a variety of mocap applications as well as simple pick up and play controls for batting and bowling. The players can select their favourite team from eight world class international teams as well as choose a venue from the variety of options in offer. With multiple game play modes, the game has also introduced new unique power play batting modes, adding as many new features to make it a feature packed game of remarkable diversity. The game also gives the players an option of submitting and comparing their achievements with friends online.

On winning the award, Mr. Vishal Gondal, CEO - Indiagames Ltd, said "With the IPL T20 format gaining popularity on the television set, we launched Cricket T20fever with an aim to capture the mobile screen. The game has seen an overwhelming response and encouraging downloads from all cricket as well as game enthusiasts worldwide and it is an absolute honour to receive a FICCI BAF Award for our efforts"

The game has been declared as the official game for the Indian Premier League and is now named 'IPL Indiagames T20Fever'. It has also been seamlessly integrated with Facebook allowing users to create their own teams consisting of both Facebook friends and IPL cricketers. Keeping up with the IPL fervor on the digital platform, the game introduces micro-transaction support for the online and mobile game enabling users to buy IPL players to improve their chances of becoming the IPL Champion

The BAF (Best of Animation Frames) awards celebrate Global Excellence in Animation, Gaming & Visual Effects. With a sizeable international audience in attendance this year, 14 countries' participants to be precise, the BAF awards have grown bigger and better over the years. Starting from five categories to 17 now, with a total of 406 entries in all, BAF awards have set the bar for animation in the country and internationally.

About Indiagames Ltd.

Indiagames Limited is India's largest gaming company and a pioneer in mobile and online games in India. UTV acquired a majority stake in Indiagames in December 2007. Indiagames boasts of an extensive network of telecom operators across the globe such as Vodafone, Verizon, T Mobile, AT&T, Airtel and many more. It has tie-ups with all major game publishers and media companies in the World such as EA, Disney, THQ, Atari, Universal, Fox, Warner Brothers, Sony, MTV, 2K to name a few. Indiagames has developed and published mobile games such as Bioshock, Garfield, Flavor Of love, Godzilla, Bruce Lee, The Office, Scorpion King, Cricket 20-20, Movin Maze to name a few. Indiagames is a very active developer of games based on Indian movie IPs. Few such games launched by Indiagames are Ghajini, Dev.D, Goal, Jodhaa Akbar, some other titles based on the T20 cricket games and Zoozoo games. Indiagames recently attained the feat of crossing 10 million cricket games downloads, internationally.

Gradually expanding its user base, Indiagames has now ventured into PC games which are distributed online through broadband ISPs like BSNL, Airtel and Tata VSNL amongst others. Being the largest developer and publisher of wireless games in India, Indiagames is the only company to run a subscription based Games on Demand service for PC games across all major broadband operators in India. Promoting gaming across the globe, Indiagames is the official partner of WCG (World Cyber Games) in India.


CONTACT DETAILS
Jyotika Ahuja, Head - Corp Comm & PR, UTV, +91 9619122379, jyotika.ahuja@utvnet.com
Aishwarya Gurjar, Asst Manager - Corp Comm & PR, UTV, +91 9619847047, aishwarya.gurjar@utvnet.com

KEYWORDS
CONSUMER, ENTERTAINMENT, SPORTS, MARKETING, IT, TELECOMMUNICATIONS, TECHNOLOGY

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