BWI: SureWaves Helps Set up Dedicated Display Channel for Employee Engagement at GroupM India

Press release from Business Wire India
Source: SureWaves
Thursday, March 25, 2010 01:02 PM IST (07:32 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Media & entertainment, Telecommunications; Technology
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SureWaves Helps Set up Dedicated Display Channel for Employee Engagement at GroupM India


Mumbai, Maharashtra, India, Thursday, March 25, 2010 -- (Business Wire India) -- Group M (India) has partnered SureWaves for helping them set up Dedicated Digital Display Network for Employee Engagement as part of their core HR Strategy.

The GroupM (India) HR team has undertaken innumerous initiatives under its communication umbrella 'MConnect' which symbolises active engagement for its employees and these displays enable collective learning, knowledge sharing and growth for employees of GroupM.

Covering the 10 GroupM offices across India with 40+ screens which are located inside workspaces, the SureWaves communication solution serves as a tool for building the Dedicated Digitised Display Network called the 'mConnect Channel' for employees of GroupM. With mConnect's commitment to 'engage' employees and provide for collective learning and knowledge sharing. The SureWaves Media Grid serves as the backbone powering this network and enabling broadcast and narrow cast capabilities on this dedicated network.

Managed from a central location remotely this network showcases employee targeted minisodes and programmes, internal case studies, award winning campaigns, newsletters from employee's alongwith employee engagement content like Slam Book, Birthday updates, messages from the GroupM HR desk, GroupM leader profiles, recent news updates. The network also showcases a content mesh up of utility content specially syndicated by SureWaves which provides media news and entertainment updates coupled with some trivia like Demystifying Digital Media etc that add value to employees at GroupM. As part of the content syndication initiative, SureWaves has partnered TAM India and broadcasts updates on AdEx, TAM & RAM data in partnership with TAM India.

Recently, The World HRD Congress 2010 has honoured GroupM as the 'Top Employer Brand' and has awarded the company with three Talent Management Awards. GroupM is the only media planning and investment Company to feature in this list and has won recognition for its HR initiative of setting up a Dedicated Digital Display Network as part of its core HR strategy.

GroupM won three awards, one for Talent Management, followed by the award for the Best HR strategy in line with business and the award for the Organisation with Innovative HR practices.

Endorsing the view that convergence technologies will redefine and improvise the core business processes like the HR function in future Mr. Gaurav Hirey, Head HR, Group M (India) says "In a dynamic business atmosphere where GenY wants to be updated and informed always, the SureWaves initiative has provided us with an effective and powerful tool which helps us recognise and engage them on a continuous and real time basis. It is a great boost to our internal communications and engaging efforts."

Tushar Vyas, Director & CMO, SureWaves elaborates on the role of the SureWaves Media Solutions in employee communications and says "SureWaves solution fully leverages Web 2.0 concepts and the SOA (service oriented architecture) for elegant interfacing with various sources of information. Our solution provides ability to create dynamic mesh ups of various contents & advertising coming from different sources which can be effectively used to drive employee engagement. "

About SureWaves:

SureWaves (www.surewaves.com) is technology driven media solutions organisation. SureWaves is creating the SureWaves Media Grid - An integrated Ad Aggregation, Content Delivery, Network Management, Media Planning & Reporting Platform for multiple forms of media (other than Internet/ Web). SureWaves Media Grid is realized through latest advances in Cloud Computing technologies for high scalability. SureWaves is building media applications on top of SureWaves Media Grid to allow a variety of digital mediums to attach to SureWaves Media Grid through specific 'SureWaves Edge Devices' developed by the Company. SureWaves has filed several patents on the above technology and was recognized as the most innovative start-up by Software Technology Parks of India. In the first phase of commercialization, SureWaves has made a good penetration in the centrally managed Digital Display market and has now successfully expanded the scope of SureWaves offerings to the Local Television advertising & content space.

About GroupM (India):

GroupM is the leading media investment management company in the world and the stewards of nearly one-third of all global ad spending. GroupM clients are leaders in their respective industries. GroupM india with strength of 400 + employees plays a pivotal role in defining media planning and buying trends in the Indian advertising industry.


CONTACT DETAILS
Tushar Vyas, Director & CMO, SureWaves, +91 9819586400, tushar@surewaves.com
Chetna Rajani, Group Head, Group M (India), Group M, +91 9820213693, chetna.rajani@groupm.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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