Press release from Business Wire India
Source: Frost & Sullivan
Friday, March 19, 2010 12:06 PM IST (06:36 AM GMT)
Editors: General: Consumer interest, Food & drink; Business: Advertising, PR & marketing, Financial Analyst, Household & personal care products & services, Media & entertainment, Water; Technology; Healthcare
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Eureka Forbes Limited wins Dual Recognition from Frost & Sullivan 2009 - Best Company of the Year Award and 2009 - Customer Service Leadership Award
Mumbai, Maharashtra, India, Friday, March 19, 2010 -- (Business Wire India) -- Frost & Sullivan honored Eureka Forbes Limited with dual awards, 2009 Best Company of the Year Award in the Indian Residential Point-of-Use Water Treatment Systems Market and 2009 Customer Service Leadership Award in the Indian Residential Point-of-Use Water Treatment Systems Market.
Eureka Forbes bagged the Frost & Sullivan 2009 Best Company of the Year Award in the Indian Residential Point-of-Use Water Treatment Systems Market based on a recent market study on 'Strategic Analysis of the Point-of-Use Water Treatment Systems Market in India'. The award was given for demonstrating outstanding achievement in areas such as leadership, technological innovations, customer service, strategic product development, and building strategies to sustain growth amidst fierce competition.
Eureka Forbes is the only player in India to provide wide-ranging technology products. The company has seven purification technologies working in tandem to suit over 17 different water conditions. This has resulted in an increased market penetration level, which has been vital for the company's growth.
'Aquaguard Total Sensa SMP+' is the most advanced water purification system, with patented, breakthrough Blu-G technology, a first in the world. This senses the quality of incoming water (municipal, borewell, tanker, overhead, mixed, etc.) and auto-selects the best water purification technology to deliver pure, perfectly balanced water, enriched in minerals.
With its continuous thrust for growth, the company has been devising smart growth strategies and implementing them competently, thereby holding on to its number one position in the market for almost three decades. Apart from continuous R&D activities that led to product innovation, the company has also excelled in closely studying customer buying behavior. Aquaguard and AquaSure are the two brands from Eureka Forbes with more than 20 product offerings through direct and retail channels, meeting the needs of customers at different price points.
Frost & Sullivan also bestowed Eureka Forbes with the 2009 Customer Service Leadership Award in the Indian Residential Point-of-Use Water Treatment Systems Market for enhancing customer value and customer satisfaction through quality and timely service. The company's customer service strategy has led to customer retention and customer base expansion.
Eureka Forbes, with its wide gamut of products, has managed to establish and expand its customer base. This has helped the company devise plans to develop a large service network, which has been very successful. Today, Eureka Forbes has the widest service network in the Indian residential point-of-use water treatment systems market that includes around 1,500 after-sales Service Centers with more than 5,000 trained technicians.
There are multiple touch points with customers through call centers, the Internet, and SMS to enhance customer responsiveness.
The Frost & Sullivan Best Company of the Year Award is presented to a company that has demonstrated excellence in growth strategy and implementation. The award also recognizes the company's dedication in product and technology innovation and market penetration. The Frost & Sullivan Customer Service Leadership Award is presented to a company that implements strategies, which proactively create value for its customers. The recipients of Frost & Sullivan Awards are chosen based on certain criteria. Through primary and secondary research methods, all companies' market revenues in terms of product line are tracked and those exhibiting significant growth are noted for their strategic implementation. When a company continues to show growth in market penetration and revenues in a particular product line in a market, it is then considered as a candidate for this award.
Mr. S. L. Goklaney, Vice Chairman and Managing Director, Eureka Forbes Limited said, "This award not only brings with it a sense of elation and pride but also a sense of gratitude, humbleness, and responsibility. We at Eureka Forbes will strive even harder to make our promise of 'safe drinking water for every Indian family' real, better ourselves each day in all that we do, and be even better 'Friends for Life' to our customers."
Mr. Y. S. Shashidhar, Vice President and Country Director, Middle East, North Africa and South Asia, Frost & Sullivan, said, "It is a pleasure to bestow the 2009 Best Company of the Year and Customer Service Leadership Awards on Eureka Forbes. Its sales strategies and innovations in business processes have not only aided it in becoming a market leader but also in maintaining that position consistently. Additionally, it also struck a balance with the quality and timeliness of its after-sales services that has radically enhanced its image as a customer-oriented firm in the market, qualities most players fall short of."
The Indian Residential Point of Use (PoU) Water Treatment Systems market was worth INR 19800 Million in 2009. Water contamination, non-availability of safe drinking water, increasing health awareness, and changing lifestyles are the key factors, which make India a high growth market. Current low penetration levels make the market more attractive. Frost & Sullivan expects the Indian POU market to grow at a compound annual growth rate (CAGR) of 24 percent between 2009 and 2013.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation,and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from 40 offices across six continents. To join our Growth Partnership, please visit http://www.frost.com.
About Eureka Forbes Limited
Eureka Forbes is an over INR 11,000 million multi-product, multi-channel company, which is a part of the reputed Shapoorji Pallonji Group. As a pioneer of direct selling in India, it is now Asia's largest direct sales organization with a sales force of over 7,500 engaging with 2.4 million families every year. It ranks amongst the Best Employers in Asia and India (Hewitt Survey) as well as amongst India's Most Admired Consumer Durable Companies. It is the pioneer and leader in water purification systems, vacuum cleaners, air purifiers, and security systems. It has built and sustained two super brands, Aquaguard and Euroclean vacuum cleaner, for several years.
A firm belief that unpolluted water and air are the birthright of every Indian inspired Eureka Forbes to set up the Eureka Forbes Institute of Environment (EFIE), which promotes awareness about conservation and management of precious natural water and air resources for the wellness of the next generation.
For more information on Eureka Forbes, visit www.eurekaforbes.com
CONTACT DETAILS
Ms. Ravinder Kaur Corporate Communications, South Asia, Frost & Sullivan, +91 (44) 42044760 , +919940141714, ravinder.kaur@frost.com
Mr. Nandu Rajadhyax Head - Corporate Marketing, Eureka Forbes Limited, +91 (22) 30449700 / 9888 , +919920980006, nandur@eurekaforbes.com
KEYWORDS
CONSUMER, FOOD, MARKETING, Financial Analyst, HOUSEHOLD, MEDIA, WATER, TECHNOLOGY, HEALTHCARE
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