BWI: India’s Finest Hypermarket HyperCITY opens in Bengaluru on 25th March!

Press release from Business Wire India
Source: HyperCITY
Friday, March 19, 2010 04:07 PM IST (10:37 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Household & personal care products & services, Retailers
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India's Finest Hypermarket HyperCITY opens in Bengaluru on 25th March!
HyperCITY strengthens expansion plans in South India

Bangalore, Karnataka, India, Friday, March 19, 2010 -- (Business Wire India) -- HyperCITY, India's finest hypermarket chain will be launching its Bengaluru store on 25th March at Embassy Paragon, ITPL Road, near Brooke Field. This will be the second HyperCITY store in South India; after Hyderabad, and 7th in the country. At over 1.5 lac sq.ft. It will be the biggest HyperCITY and will continue to offer the widest selection of innovative products sourced from both local and global markets, giving residents of Bengaluru a chance to enjoy a truly international shopping experience. The store will have merchandise across categories viz. Food & Grocery, Electronics & Appliances, Apparel, Home & Furniture, Children's Toys, and Sports Gear & Fitness Equipments.

--Over 1,50,000 sq feet of shopping space including bigger aisles with over 20. Check-out counters.
--Exclusive brands - Waitrose, Ebano, Avorio, Maxit, Terzo, Fresh Basket etc
--World's largest bicycle manufacturer Raleigh is exclusively available at HyperCITY.
--Quality, dominant assortment at great Value.
--Special concept rooms in furniture to provide home solutions to customers.
--Unmatched shopping experience.

Speaking on the occasion, Mr. B S Nagesh, Vice Chairman, HyperCITY Retail (I) Ltd. said, "The city of Bengaluru has the relevant characteristics of a rapidly emerging market: A cosmopolitan environment, a broad base of customers with a high propensity to purchase and above all, fast growing organized retail. All these features have motivated us to open HyperCITY in Bengaluru. Having won both national and international awards for design and format & voted "Top 100 shops you must visit" by Retail week, UK, HyperCITY is committed to offering a novel and superior shopping experience to customers. "

"Apart of offering dominant quality assortment at great value, HyperCITY in Bengaluru will also play host to specialty stores like: Booster Juice, Crossword, Kodak Express, Pharmacy, Café Coffee Day, & Enrich Salon etc. These value added services will go a long way in serving our customers better and provide stickiness for the brand." added Mr. B S Nagesh.

At HyperCITY, customers can 'discover' something new and exciting every time they walk into the store. From fully fitted concept rooms that offer home solutions and ideas to customers. Sports enthusiast and health fitness conscious will find an exhaustive range of sports equipment from leading brands. The gourmand can get a can get a taste of a scrumptious selection of breads, Cheese, Olives, gourmet meats and foods from all over the world.

HyperCITY houses well-acclaimed international brands like Waitrose and Raleigh. The store has developed a suite of exclusive brands across all categories viz; Fresh Basket in Food, Ebano and Avorio in Home-ware, Maxit in Sports, Technix in Appliances, City, RiverInc in Fashion among others. They are available exclusively at HyperCITY which delivers increased value to customers by offering quality, uniqueness and price.

Now customers in Bengaluru will get to discover more with HyperCITY.

About HyperCITY

HyperCITY Retail (India) Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. HyperCITY, a hypermarket in the true sense, is a 1,20,000 sq feet plus format and stocks a wide array of product categories-groceries, food, home needs, fresh food, garments, sports & fitness equipment, consumer durables-and offers time-pressed consumers more convenience, variety and value for their money, all under one roof. HyperCITY boasts of over 70,000 Discovery club members who are a part of the ever growing loyalty program. HyperCITY has won the prestigious U.S. International Design Awards, New York under the Large Format Specialty Store category for its first outlet at Malad in Mumbai.







CONTACT DETAILS
Rashmi Sharma, IPAN Hill & Knowlton, +91 (22) 22661755, rsharma@ipanhillandknowlton.com

KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, HOUSEHOLD, RETAIL

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