BWI: Aircel Partners with ‘INQ’ in India

Press release from Business Wire India
Source: AIRCEL
Tuesday, March 16, 2010 09:04 PM IST (03:34 PM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Telecommunications; Technology
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Aircel Partners with 'INQ' in India


New Delhi, Delhi, India, Tuesday, March 16, 2010 -- (Business Wire India) -- -- Offers an Electric Social Mobile Experience
-- Always on, Always Connected
-- Winner of the Best Handset Award at the Mobile World Congress'09

Aircel, the fast-growing Pan-India telecom operator, with a subscriber base of over 35 million and INQ Mobile, today announced the Launch of a first-of-its-kind dynamic Social Mobile INQ CHAT 3G and INQ MINI 3G which offers a vibrant social experience and keeps you connected with your friends , family and loved ones 24x7. INQ on Aircel offers the best Facebook and Twitter experience as it is deeply integrated in your phone. Its not Facebook 'ON' your phone , but its Facebook 'IN' your phone, the application is always on and always connected.

INQ won Handset of the Year at the prestigious GSMA Global Mobile Awards 2009, and has already been a sensation among the urban youth in nine markets, spanning UK and Europe to Hong Kong, Singapore and Australia.

"We believe the Indian youth want it all - and why not? They want an upmarket product, from a brand that understands their point of view, at a price that's within their grasp. That's INQ", said Frank Meehan, Chief Executive and Founder, INQ Mobile.

"Aircel is a progressive operator with a track record in innovating so they were the right partners for us in India. They see the future and know that for the bulk of India's youth - the centre of their Internet experience will be on mobile." he added.

Mr. Gurdeep Singh, COO, Aircel , commented, " We at Aircel have consciously focused on VAS which is the future of telephony to be able to provide our consumers a rich and valuable experience and introduce to them a world of possibilities on their mobile. Today's youth is charged, wants to multi-task and stay connected all the time with convenience. We are completely in sync with INQ's philosophy and devices which are built with the internet at the core for a new generation with a different attitude to communication. That means a never before, rich and authentic Facebook, Twitter and Email experience along with Aircel Innovations."

He further added, "Multi-tasking, Single inbox, Integrated contacts book are signature INQ features that demonstrate the real deal for Internet communications on a mobile device."

INQ CHAT 3G is a fashion statement as it is extremely stylish and puts life into the colorful and eclectic phone home screen with easy to use widgets such as Cricinfo, Google search, Weather & Facebook. It integrates facebook friend list with your phone contacts. Tweets and Facebook messages are in the phone's inbox and scroll on the home screen offering a rich social networking experience. You can also directly upload pictures to facebook with the phone's Camera. Apart from this you can use your G mail as push E mail on your INQ phone. There are live cricket updates, latest scores and match schedules on Cricinfo on the home screen. In addition you can also sync all your music including iTunes to your phone, plug and play modem allowing surfing on a PC through your INQ. Aircel innovations such as the Aircel Pocket internet and My Aircel have also been integrated and included in the Switcher.

INQ CHAT 3G and INQ MINI 3G will be available in 55cities and will be sold from Aircel retail- outlets . They will be available in one single color i.e. red with an option of having back-covers in vibrant colors as accessories. The INQ CHAT 3G is priced at Rs.7599 and the INQ MINI 3G is priced at Rs.5399.

About INQ Mobile

INQ Mobile is pioneering the development of Social Mobiles as part of its commitment to making the mobile the centre of your web experience. The company was founded to address a growing need among operators across the world for advanced mobile internet handsets for the mass market that drive data revenue, minimize subsidies and minimize network load. INQ draws on the strengths of its parent company, Hutchison Whampoa, which made an early investment in global 3G networks. For more information visit: www.inqmobile.com or follow us on Twitter @inqmobile.

About Aircel

Aircel, a part of Maxis Communications Berhad, Malaysia, is India's fifth largest GSM mobile service provider with a subscriber base of 35 million and is the fastest growing mobile operator in the country. It is the market leader in Tamil Nadu, Assam, North-East and Chennai. . Aircel is now present in 18 Telecom Circles (Mumbai, Pune, Uttar Pradesh East, Uttar Pradesh West, Delhi, Andhra Pradesh, Karnataka, Kerala, Kolkata, Assam, Bihar, Chennai, Himachal Pradesh, Jammu and Kashmir, North-East , Orissa, Tamil Nadu and West Bengal) and with spectrum secured for all the remaining circles (a total of 23 circles in India), the company is on track to become a leading Pan-India Operator. For more information, please log on to www.aircel.com

To view the pictures, please click on the links below:

Gurdeep Singh, COO Aircel & Frank Meehan, Chief Executive INQ Mobile1

Gurdeep Singh, COO Aircel & Frank Meehan, Chief Executive INQ Mobile2



For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Picture_1(6).JPG
Gurdeep Singh, COO Aircel & Frank Meehan, Chief Executive INQ Mobile1
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Gurdeep Singh, COO Aircel & Frank Meehan, Chief Executive INQ Mobile1


CONTACT DETAILS
Ms. Shalini Sethi, Head- Corporate Communications, Aircel Limited, +91-9711597229, shalini.sethi@aircel.co.in
Ms. Madhavi Kochar, 20:20 MEDIA, +91-9810788188, madhavi@2020india.com

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, TELECOMMUNICATIONS, TECHNOLOGY

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