BWI: Citi India Unveils “Citi U-23 Success of the League Trophy 2010”

Press release from Business Wire India
Source: Citi
Friday, March 12, 2010 06:31 PM IST (01:01 PM GMT)
Editors: General: Consumer interest, People, Sports; Business: Advertising, PR & marketing, Banking & financial services, Business services, Sports, Stock exchanges
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Citi India Unveils "Citi U-23 Success of the League Trophy 2010"


New Delhi, Delhi, India, Friday, March 12, 2010 -- (Business Wire India) -- Citi India, one of the official partners of the Indian Premier League (IPL), unveiled the Citi U-23 Success of the League Trophy for 2010. The Citi U-23 Success of the League Award recognizes the Best Under-23 player of the season. Mr. N. Rajashekaran, Country Business Manager, Consumer & Commercial Banking, Citi India and Rohit Sharma, Winner of Citi U-23 Success of the League Award 2009, unveiled the Trophy for this year.

On an afternoon of cricket and conversations, the attendees, Citi's HNI Citigold Select clients as well as key customers from across businesses, were seen enjoying themselves playing cricket in the nets and being quizzed by Mandira Bedi. The kids at the event had a great time engaging with Rohit Sharma of the Deccan Chargers, who shared with them some tips and tricks on cricket. The event was a celebration of Citi's successful association with the IPL for the third consecutive year.

N Rajashekaran, Country Business Manager, Consumer & Commercial Banking, Citi India said, "Our association with IPL goes much beyond brand-building. By instituting the Citi U-23 Success of the League Trophy, we hope to make a contribution towards recognizing and encouraging young cricketing talent."

It was a great honour to receive the Citi Under-23 Success of the League award last year. IPL season 2 was a great cricketing experience for me and now I am gearing up for season 3 and hope to make my team proud once again." said, Rohit Sharma of Deccan Chargers.

Kicking-off the IPL fervor, Vijay Ramchandran, Chief Marketing Officer, Citi South Asia, said, "We are very pleased that our smartly chosen avenue through IPL, has helped us reach out to millions of Indians and establish long-term relationships with our customers, the majority of whom love cricket. We have launched a host of interesting offers that will give our customers, both consumer and corporate, an opportunity chance to enjoy the IPL season 3 live in the stadia."

Citi

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.

To view the photograph, please click on the link given below:

Rohit Sharma (left) & N Rajashekaran, Country Business Manager, Consumer and Commercial Banking Citi
For picture(s)/data to illustrate this release click below:

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Pic 1(44).jpg


CONTACT DETAILS
Indu Aishwerya Anand, Citi, +91 (124) 4186766, +91 9811771912, indu.anand@citi.com
Pooja Ahluwalia, Citi, +91 (124) 4186868, +91 9811218341, pooja.ahluwalia@citi.com
Ajith Henry, IPAN Hill & Knowlton, +91 9540011399, ahenry@ipanhillandknowlton.com

KEYWORDS
CONSUMER, PEOPLE, SPORTS, MARKETING, BANKING, BUSINESS SERVICES, STOCK EXCHANGES

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