Press release from Business Wire India
Source: COLORS
Thursday, January 22, 2009 07:12 PM IST (01:42 PM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Media & entertainment
Release no: 19040
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'COLORS' Announces Next Sensation - India's Got Talent
Show Conceptualized by Famed American Idol Judge - Simon Cowell; India to be the First Asian Country to Showcase the Format
Mumbai, Maharashtra, India, Thursday, January 22, 2009 -- (Business Wire India) -- After showcasing immensely popular reality shows like Big Boss and Fear Factor, COLORS is all set to launch yet another reality show - but with a BIG difference. COLORS, in association with UK's FremantleMedia will soon be launching Asia's biggest talent hunt show - 'Got Talent' with a desi twist. A show that redefines talent hunts, 'Got Talent' is the brainchild of Simon Cowell, the popular jury member of American Idol and the brain behind multiple successful format shows, under his company SYCO. Simon's concept was successfully adapted by various countries including UK and USA where the show tasted colossal success.
The 'Got Talent' franchise is a British TV format conceived by Simon Cowell's and co-owned company SYCO and FreemantleMedia Ltd. Discussing this exciting development, Patrick Schult, Managing Director, FremantleMedia Asia said "Got Talent has been a remarkable success story worldwide. Audiences from all age groups have propelled this show to the top of ratings charts in every country it has launched. There is such an incredible breadth of talent in India we can't wait to see we uncover with the launch of 'India's Got Talent' in 2009".
'India's Got Talent' will be following the global format, wherein, the show will traverse the length and breadth of the nation to bring forth interesting talent. And by interesting talent, it could be anything from dancing to dandiya, from singing to shayari, and from wrestling to mallakhamb to nautanki to lavani! 'India's Got Talent' will be a platform dedicated to the celebration of uniqueness and originality.
Speaking about India's Got Talent, Ashvini Yardi, Programming Head, 'COLORS' said, "India is a country with a rich and vibrant talent that is still not explored and tapped. India's Got Talent is a remarkable show with a never seen before freshness to it. It is the big daddy of all talent shows and has its roots in the variety genre. It has tasted immense popularity in every country that it was launched. Now, for the first time ever, India will witness a show where all only talent matters. Anyone with any talent can be a part of the show as long as the performance is distinctive and can entertain the nation."
This magnum opus will be produced by Synergy Adlabs. Synergy's brain and quizmaster extraordinaire, Siddharth Basu, Chairman & Managing Director said, "This is a terrific platform to be entertained by imaginative and accomplished performing acts of every kind from all over the country, whether solo or in groups, with true variety- song, music, dance, mimicry, gags, mime, puppetry, venriloquism, magic - absolutely anything that will entertain and enthrall India."
India's Got Talent is a multi-performance high entertainment variety show. Having the ultimate entertainment platform, the show will comb every town and city in India of India, showcasing the best acts & talents. The show debuted in America in June 2006 and since then has successfully completed a couple of seasons. It has been a frontrunner for many television channels in countries including world's major TV markets: the US, Britain, Germany, France and Australia. India will be the first Asian country to showcase this format show.
Show Information
India's Got Talent is a one of its kind show that is all about exploring the country for hidden talent. This is the biggest talent show on earth where one can be of any age and can have any talent. The key is to entertain the nation. Originality is the buzz word. It could be a trapeze artist thrilling you to the core or a one man army band, India's Got Talent is about out of this world entertainment. The show will make you sit up and say, "Damn! How did he do that?"
And while the nation sings, dances and gets awed by performances, the winner of the show walks away with a life-changing amount of cash!
The dynamics of the show are driven by an unusual original talent, three judges who can stop an act by all pressing their 'X' button and, at the semi final stage and final stages, viewer voting.
The kind of talent that will be showcased on the show will include:
-- Singers
-- Musicians
-- Magicians
-- Dancers
-- Folk Acts
-- Impressionists
-- Stand-up Comics
-- Unique Indian Acts
And anything else that will entertain the nation!!
About 'COLORS'
'COLORS' is Viacom18's (a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B) and the Network18 Group) flagship brand in the entertainment space in India. A combination of 'emotions' and 'variety', COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies - the basket contains all 'Jasbaat Ke Rang'. 'COLORS' is dedicated to promoting 'Cohesive viewing', through programmes like Rahe Tera Aashirwaad, Bandhan Saath Janmon Ka, Jai Shri Krishna, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Jeevan Saathi, Mohe Rang De, Bigg Boss Season 2 and Sajid's Superstars amongst others. COLORS is an encrypted Pay with a Free to Air Window.
About Viacom 18 Media Pvt. Ltd.
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world's leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) and the Network18 Group, (one of India's leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India's leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV, the fastest growing kids channel - Nick, India's only International Music & Lifestyle channel - Vh1 , Studio18, a new-age motion picture brand that produces, acquires and distributes Hindi films and 'COLORS' the new Hindi general entertainment channel.
Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers.
About FremantleMedia Ltd.
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia's worldwide production arm is responsible for many of the world's highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. The FremantleMedia Group (which includes talkbackTHAMES, UFA and Grundy amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating over 10,000 hours of programming, rolling out more than 60 formats and managing over 300 individual titles.
FremantleMedia has some of the most sought after and long running formats in its catalogue, such as: Idols (co-produced with 19 Productions in the USA), The X Factor (co-produced with Syco in the UK), Got Talent (co-produced with Syco in the UK), Neighbours, The Bill, Family Feud and The Price is Right.
About Synergy Adlabs
Carrying the hallmark of quality and credibility, Synergy has produced more than 40 television series in 20 years. The company is widely regarded as a leader in non-fiction programming, and has enjoyed singular success in adapting international formats for Indian viewers.
Over the years, the company has delivered both critically and commercially, with a wide range of shows. Its recent productions include Aap ki Kachehri, which has rated better than any other non-fiction show in the last year, Dus ka Dum, Kya Aap Paanchvi Pass Se Tez Hain, Jhalak Dikhlaa Jaa, and of course the landmark Kaun Banega Crorepati.
With a current strength of about 100 staff working out of Mumbai and Delhi, Synergy Adlabs will now produce under the Big Synergy banner, and is working on a number of exciting shows in a number of different genres, which will play out in the months to come.
CONTACT DETAILS
Sonia Huria - Manager, Communications, COLORS, +91 9892447777, sonia.huria@viacom18.com
Gina Gosh - Associate Director, IPAN, +91 9819745154, gina.gosh@ipan.com
KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, MEDIA
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