BWI: Sanjay Bhasin Joins Ibibo.com as Executive VP, Revenues & BD

Press release from Business Wire India
Source: Ibibo.com
Monday, January 19, 2009 05:43 PM IST (12:13 PM GMT)
Editors: General: Entertainment, People; Business: Accounting & management consultancy services, Business services, Financial Analyst, Information technology, Media & entertainment; Technology
Release no: 18995
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Sanjay Bhasin Joins Ibibo.com as Executive VP, Revenues & BD


New Delhi, Delhi, India, Monday, January 19, 2009 -- (Business Wire India) -- ibibo.com has announced the appointment of Sanjay Bhasin as the Executive Vice president, Revenues and Business Development. In this role, he will drive advertising sales and business development functions that drive monetization for all of ibibo.com's properties. Sanjay has 18 years of experience and has played a critical role with different media and entertainment houses. He has been part of many founding teams of various businesses like radio and television ventures of Times of India and Walt Disney's launch in the country.

"We are delighted to have Sanjay come on board on ibibo. Sanjay has built successful business from a start up level and brings with him a rolodex of experience across functions and media industries - TV, Radio and Internet," commented Ashish Kashyap, CEO, ibibo.com.

"I am really excited on joining IBIBO as it starts its march of becoming a truly mega internet brand. With its exciting value proposition in Talent expression and entertainment, the IBIBO community is bound to grow leaps and bound in the coming year," opined Sanjay Bhasin, the newly appointed Executive Vice President, Revenues and Businesses Development, ibibo.com.

Before joining ibibo.com, he was VP, Network Sales of UTV channels. Under his leadership, UTV successfully penetrated all key clients in targeted categories such as FMCG, Automotives, White Goods, Financial Services and Entertainment - acquired over 105 clients in UTV Movies and 74 in World Movies in less than 7 months. Before his stint with UTV, Sanjay was the Associate Director at Walt Disney India. During his tenure with Disney, he built the ad sales team from scratch. He conceived & implemented an experiential approach to sales resulting in a 40 per cent market share in the inception year. Thereafter, the business was grown by 258 per cent from 2005 to 2006.

Prior to Disney, Sanjay worked with many early stage businesses and launches, such as MTV, Indiatimes.com, Buena vista (Disney & Lalit Modi's JV) and Times Group (Times FM and Times TV), among others.

About ibibo.com

Ibibo is India's first entertainment and talent based social network service. Ibibo has created various platforms for users to express and share their talent and meet their need of achieving "recognition" and "status". Ibibo.com was launched in January 2007 and has a growing young Indian user base.

On Ibibo the user is empowered to express themselves using various social media tools. Further, the users create their social graph comprising new found connections, which also becomes an audience for their talent and expression. It is this audience which votes, comments and interacts with the users expressions thereby fulfilling the need for "RECOGNITION" and hence popularity and eventual fame. The ecosystems works in a manner where in the user in turn becomes an audience for someone else's talent.

On Ibibo the user is a self marketer for his/her expression and talent. Users are given various viral tools that help the user attract an audience. E-Badges embeddable across social network, free SMS service, easy invite and share apps are all such tools that help the user create a critical mass around their talent. Besides this, the heart of the product is a FEED ENGINE that communicates various activities of friends and gets viraled to friends of friends.


CONTACT DETAILS
Kunal Kishore, Precision PR, +91 9899797809, kunal@precisionpr.org

KEYWORDS
ENTERTAINMENT, PEOPLE, CONSULTANCY SERVICES, BUSINESS SERVICES, Financial Analyst, IT, MEDIA, TECHNOLOGY

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