BWI: Disha Direct’s Investment Square Bucks Current Trends, Reports Over 180 Confirmed Bookings for its Latest Projects

Press release from Business Wire India
Source: Disha Direct
Wednesday, January 21, 2009 12:35 PM IST (07:05 AM GMT)
Editors: General: Consumer interest; Business: Banking & financial services, Business services, Construction, Financial Analyst, Real estate
Release no: 19018
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Disha Direct's Investment Square Bucks Current Trends, Reports Over 180 Confirmed Bookings for its Latest Projects
Investment Square Proves that the Recessionary Environment Need Not Stop Real Estate Investments, With the Astounding Success of Sale of Developed Plots at New Mahabaleshwar and Kasgaon

Mumbai, Maharashtra, India, Wednesday, January 21, 2009 -- (Business Wire India) -- The onset of global recession, compounded by the financial turmoil and collapse of MNCs in the US and Europe, set the stage for negative sentiment and fall in consumer demand that is affecting every sector of the economy. Experts speculate that the reversal of this sentiment will take time: anywhere between two to four quarters of the current calendar year. In India, the real estate sector stands the worst affected, as plummeting demand causes cash flow problems for developers and projects are brought to a standstill or postponed indefinitely. The above factors coupled with the continuous negative reports on the economy in the media, these factors are causing real estate buyers to postpone their buying decision for better times and in anticipation of further fall in property prices in the near future.

However, Investment Square- the real estate advisory wing of Disha Direct that specializes in offering risk-mitigating options to real estate investors- shows that there is another side to the story. Extensive research and the response to the projects promoted by Investment Square clearly demonstrate that investors are willing to invest, provided reliable and attractive options come their way.

For instance, Investment Square promoted an innovative option when it launched new investment opportunities comprising of proposed developed plots at New Mahabaleshwar near Satara and Kasgaon near Shahapur in December 2008.

The plots are priced extremely reasonably not only to attract investors but also to fulfil their need to earn an assured return in future. The projects received an overwhelming response right from the outset, considering the scope for future development in the areas around the projects and the attractive pricing which virtually guarantees significant appreciation. With a minimum investment of just Rs.3 Lacs, the projects offer a very attractive low entry point belying the perception that investment in real estate entails huge sums of money. For those investors who are still apprehensive, there is a 'Buy-back' option that can be exercised 24 months after making the initial investment. All investments are secured by a Memorandum of Understanding (MoU) on a stamp paper acknowledging the investment and duly allotting the area of land against the amount paid by each buyer. The investors choosing the buy-back option are assured of the buy back price with a post-dated cheque and still retain the right to retain the plots in future, in which case they will simply have to return the post-dated cheque.

As of this date, this novel property investment proposition has received over 180 confirmed bookings, with the marketing team at Investment Square expecting the figure to reach much higher.

"The products offered suit the cut-back budgets of plot buyers and investors. They also put to rest any apprehensions that investors or property buyers may have as regards price fluctuations, because of the attractive and reasonable pricing," comments A. Shyamsunder, CEO - Investment Square. "Disha Direct, with its reputation for offering innovative real estate products backed by high-class customer service and a commitment to deliver its promises, has got property buyers back to the market with its latest offering. The great response to these projects marks the beginning of the reversal of the negative sentiment. This will be the case with any true 'value for money' offering."

About Investment Square:

Promoted by Disha Direct, the trusted and reputed name in real estate, 'Investment Square' is a real-estate expert advisory that rules out the major risks and strives to change the established thumb rule "high risk-high returns" to "low risk-high returns". For information on 'Investment Square', log on to www.investmentsquare.in

About Disha Direct:

Disha Direct is a leading real estate marketing organisation. Its name is synonymous with 2nd homes and leisure properties away from the city. Today it offers services across the entire spectrum of real estate- be it residential properties in cities and towns, 2nd homes away from the city, plots of developed land, commercial properties, expansive acres of land or some rare charismatic homes and investment opportunities. Well-equipped with a team of over 180 professionals, 7 brands, 10 offices, 1 international office, 8 completed projects, 28 ongoing projects and 4000 happy customers; Disha Direct is not just an ensemble but a philosophy etched in the minds of many. For more details, log on to www.dishadirect.in


CONTACT DETAILS
Shiva Kumar Iyer, Disha Direct, +91 9967604831, shiviyer@dishadirect.in

KEYWORDS
CONSUMER, BANKING, BUSINESS SERVICES, CONSTRUCTION, Financial Analyst, REAL ESTATE

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