BWI: ZEDO Inc, Appoints Joseph Jacob as Chief Technology Officer

Press release from Business Wire India
Source: ZEDO, Inc
Monday, January 19, 2009 01:41 PM IST (08:11 AM GMT)
Editors: General: People; Business: Advertising, PR & marketing, Information technology; Technology
Release no: 18989
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ZEDO Inc, Appoints Joseph Jacob as Chief Technology Officer


San Francisco, United States, Monday, January 19, 2009 -- (Business Wire India) -- Silicon Valley-based ZEDO Inc, the leading ad server for New Internet websites and the third largest ad serving company in the world recently appointed Joseph Jacob as ZEDO's Chief Technology Officer.

Based in San Francisco, Joseph Jacob will be responsible for driving ZEDO's (and effectively the Internet advertising industry's) next generation technology - focusing on innovative targeting, serving and managing advertising inventory for web publishers, social networks, advertisers and ad networks. Well respected in the Internet advertising business, Joseph will draw on his engineering teams in the US, India and Russia and look at increasing the teams' capacity substantially. Joseph's technical excellence and belief in the need for pertinent real time data, analytics and dashboards are examples of key areas that he has focused on to revamp ZEDO's technology offerings recently. The revamp resulted in widespread industry acclaim last year.

Joseph believes that, "given the current environment web publishers are in need of technologies and offerings to immediately increase their revenue. This is therefore a great time for innovation in new engaging ad formats. At ZEDO we have very strong technical teams. As CTO, I now plan to focus them on analytics, optimization tools, new unique ad formats and on other solutions that will increase revenue."

Prior to his promotion, Joseph served as the Vice President of Technology at ZEDO. He oversaw the design, plan, and operation of ZEDO's technology platform.

Joseph holds a Masters degree in Computer Science from Oregon State University and a Bachelor of Technology in Computer Engineering from Kerala University. He has over fifteen years of work experience at various high profile technology organizations. Prior to joining ZEDO in 2000, Joseph worked for the Mobile Computing and Workstation Technology divisions of Hewlett Packard and at the X Consortium in Cambridge, Massachusetts.

About ZEDO, Inc.

ZEDO is the world's third largest ad serving company and the largest independent ad server. ZEDO focuses on maximizing revenue for web publishers. It sells behavioral campaigns for publishers, offers a cutting edge behavioral technology platform for publishers with a sales team, ad network optimization that calculates which ad network will pay the publisher the most, ad serving in flash video players, a widely acclaimed easy to use full ad serving platform and a new "Self Service Platform built by ZEDO". ZEDO has been providing ad serving to publishers and ad networks since 1999.

ZEDO is headquartered in San Francisco, California and has offices and development centers in India and Russia. For more information about ZEDO call 415 348 1975 or visit www.ZEDO.com.


CONTACT DETAILS
Savio Fernandes, ZEDO (India) Private Limited, +91 9819621041, savio@zedo.com

KEYWORDS
PEOPLE, MARKETING, IT, TECHNOLOGY

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