BWI: Maxim Commemorates its Third Anniversary this Year

Press release from Business Wire India
Source: MAXIM India
Friday, January 23, 2009 06:32 PM IST (01:02 PM GMT)
Editors: General: Consumer interest, Environment, Lifestyle; Business: Advertising, PR & marketing, Media & entertainment
Release no: 19057
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Maxim Commemorates its Third Anniversary this Year
Celebrates the Occasion with the Dazzling Star Cast of Raaz

New Delhi, Delhi, India, Friday, January 23, 2009 -- (Business Wire India) -- Maxim, India's largest selling premium men's lifestyle magazine in association with Bacardi invited the star cast of Raaz - The Mystery Continues. Stars of the movie Kangana Ranaut, Imraan Hashmi, Adhyayan Suman, Mahesh Bhat & Mohit Suri will all be attending the third birthday event at Delhi's most happening club, 'Island Bar' at the Shangri-La Hotel.

To celebrate the occasion Maxim has for the first time delivered a triple whammy placing three of the hottest Indian bikini models on the cover of its January edition. Nina Manuel, Shaurya Chauhan and Shruti Aggarwal were shot by internationally renowned glamour photographer at Aqua at the Park Hotel.

The evening was also graced by the presence of Mr. Piyush Sharma - CEO & Publisher, Media Transasia India Ltd and Mr. Anup Kutty, Editor, Maxim India.

Commenting on the occasion, Anup Kutty, Editor, Maxim-India said "We are proud to celebrate yet another successful year of Maxim. So far Maxim has achieved great heights with all the top Bollywood and Hollywood girls on the cover and some of the best writing talent that we have roped in to produce the content. We are also proud to produce two international supermodels through the annual Miss Maxim contest. Maxim Hot 100 has become one of the country's biggest events with Deepika Padukone winning last year's title. With so many booming accomplishments till date, this definitely calls for a celebration and thus the third anniversary bash is for all those who have helped us shape the magazine and supported us through the journey so far".

Piyush Sharma, CEO and Publisher, Media Transasia India Ltd further stated, "Maxim continues to move from strength to strength. In three years of successful existence, Maxim India today stands for a young urban Indian's need of what a truly international premium men's lifestyle magazine should offer. Team Maxim needs to be credited with creating a perfect product and marketing with a matching zeal".

Speaking at the Maxim third anniversary bash, Mr. Mahesh Madhavan, President and CEO, Bacardi Martini India Limited, said "We congratulate Maxim on its third anniversary and are delighted to continue our association with Maxim. Bacardi has over the years consistently provided unparalleled party experiences to its consumers. We hope to provide yet another unforgettable experience and bring the best of style and entertainment through our association with Maxim."

Maxim's third anniversary bash saw Delhi's glitterati in full force at this lively gathering making the most of this chilly winter evening. Among the guests present at the party were members of the designer fraternity, celebrities, socialites and models.

About Media Transasia

Media Transasia is one of the word's most diversified and vertically integrated publishing houses, it commands the entire gamut of publishing activities; from creating new markets to conceiving new publications, from editorial and design to printing. The group is headquartered in Bangkok, which has been continuously publishing over 25 magazines and books for over 27 years.

To view the photopgraph, please click on the link given below:

Maxim Cover
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CONTACT DETAILS
Shikhar Srivastava, Media Transasia Pvt Ltd, +91 9312959666, shikhar@maxim-india.com
Geetanjali Lahiri, IPAN, +91 (011) 4249 2100, geetanjali.lahiri@ipan.com
Arpita Bhatia, IPAN, +91 (011) 4249 2100, arpita.bhatia@ipan.com

KEYWORDS
CONSUMER, ENVIRONMENT, LIFESTYLE, MARKETING, MEDIA

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