BWI: PayByCash Enables Customers in India to Pay Over The Counter

Press release from Business Wire India
Source: PlaySpan India Pvt Ltd
Saturday, January 24, 2009 04:00 PM IST (10:30 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Information technology, Media & entertainment; Technology
Release no: 19059
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PayByCash Enables Customers in India to Pay Over The Counter
India's 170 Million Internet Users become Accessible when Merchants Offer PayByCash as a Payment Option

Mumbai, Maharashtra, India, Saturday, January 24, 2009 -- (Business Wire India) -- PayByCash®, a subsidiary of PlaySpan, Inc. is now available to Indian customers in over 20,000 retail locations where they can PayByCash for games and other online goods and services. It's imperative that merchants allow payment via non-credit-card methods when accepting payments from most countries and India is no exception. Extremely low credit card penetration in India makes accepting non-card payments an absolute must for merchants seeking to tap its huge and growing ecommerce market.

Hundreds of global online content publishers and other merchants rely on PayByCash to reach and grow markets around the world. As with all additions to PayByCash's suite of over 70 global payment methods all PayByCash merchants automatically gained new reach into another major market without having to do anything themselves. PayByCash's remarkably easy integration continually generates increasing revenues for merchants using its payment processing services.

According to the India technology trade organization, Nasscom, the entertainment video gaming industry in India exceeds $212 million, and is growing at a compound annual growth rate of 50%. It's forecast to exceed $1 billion by 2012.

"It's always been our mission to give gamers every opportunity to enjoy online entertainment no matter where they live," said Kevin Higgins, President of PayByCash. "Our expansion into India enables its millions of consumers to experience and purchase the over 300 games, virtual worlds, and premium content of our PayByCash publishers as well as providing other types of merchants with a new revenue stream."

About PayByCash®

PayByCash® has empowered non-credit card customers and the Internet businesses that want to reach them since 1998. PayByCash offers more than 70 payment methods, providing merchants with global reach and reduced fraud risk. PayByCash also distributes the Ultimate Game CardT, the multiplayer game industry's best known pre-paid card. The Ultimate Game Card can be used by young demographics to pay for access to hundreds of online adventure games, virtual worlds, and premium content. It's distributed in over 21,000 stores in North America, as well as in other markets worldwide.

For more information about PayByCash, visit http://www.paybycash.com.
PayByCash is a subsidiary of PlaySpan, Inc.

About PLAYSPAN INC.

PlaySpanT is the game industry's first publisher-sponsored in-game commerce network. PlaySpan's patent-pending in-game search, commerce and micropayment technologies enable game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users. Leading game providers and virtual world publishers have selected PlaySpan as their official marketplace for virtual goods.
For more information about PlaySpan, visit http://www.playspan.com.

PlaySpan is headquartered in Silicon Valley with offices in Charlottesville, Va, Cincinnati, Ohio and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures.



CONTACT DETAILS
Mr. Vinayak Rao, PlaySpan India Pvt Ltd, +919820045958, Vinayak.rao@playspan.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, IT, MEDIA, TECHNOLOGY

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