BWI: Get More Response from Your Bike with Shell Advance VSX4 and Shell Advance SX4 10w 30

Press release from Business Wire India
Source: Shell Lubricants
Tuesday, March 16, 2010 12:56 PM IST (07:26 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Automotives, Business services, Energy companies; Automotive
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Get More Response from Your Bike with Shell Advance VSX4 and Shell Advance SX4 10w 30
Shell Embraces more Customers with Lubricants for two-wheelers

New Delhi, Delhi, India, Tuesday, March 16, 2010 -- (Business Wire India) -- Shell Lubricants, the global market share leader in finished lubricants, aims to serve even more customers thereby expanding its India market share by increasing its thrust on lubricants for the fast-growing two-wheeler market in India. Its new products Shell Advance VSX4 and Shell Advance SX4 10w 30 in India have been introduced keeping in mind the synergies between India and the global market. These products have been uniquely formulated to keep the engine clean, giving better responsiveness straight out of the bottle, thus facilitating enhanced efficiency and fuel economy of motorcycles.

Shell Advance VSX4 is specially designed for riders of high-powered bikes who need superior oil to protect and keep bike engine clean in all types of road conditions. On the other hand, Shell Advance SX4 10w 30 is suitable for modern, touring, classic and seasoned bikes and for bikers who depend on their bikes for everyday use.

According to Mr. Donald Anderson, Country Head - Lubricants, Shell India Markets Pvt. Ltd., "Two- wheeler sales in the country have surged in recent years and the annual sales of motorcycles in India is expected to cross the 10 million mark by 2010. The share of motorcycles has increased over other two-wheelers in the last few years. We are endeavouring to bring the latest global technologies in the lubricant industry to this segment of discerning customers who value powerful performance and fuel efficiency."

"Motorcycle engines are almost twice as powerful as those in sports cars, litre for litre. That's why a consumer needs oil that is different from car oils and that is dedicated to bikes to provide the best wear protection. Our successful technical partnership with Ducati Corse helps us test our engine oils in extreme conditions of the race track. We will continue to bring our global range of products and expertise to the Indian market in the future as well," he added.

Shell Advance VSX 1OW-40

It is a premium semi-synthetic lubricant exclusively developed for 4 stroke high powered bikes, providing superior performance and excellent engine protection.

-- The oil retains its viscosity for longer and reduces oil consumption
-- Prevents clutch slippage and enables smoother gear change
-- Provide excellent engine protection and performance
-- The special formulation prevents clutch slippage and reduces clutch sticking after cold starts

It exceeds the requirements of international specification (API-SL and JASO MA) and all Japanese and European bike manufacturers

Shell Advance SX 1 OW-30 (4 Stroke Engine)
It is a unique premium quality engine and gearbox lubricant based on a high viscosity index mineral oil suitable for 4-stroke motorcycles that recommend 10W 30 grades.

-- Keeps engine cooler and cleaner for a longer period of time
-- Superior protection for incorporated gearboxes, preventing wet clutch slipping
-- Gives very goad protection and increased response from the engine
-- Specially formulated to highs ad deposes, keeps the engine and gearbox clean and provide excellent oil film strength against metal to metal contact
-- Available in different viscosity grades to meet the various climatic challenges from cold winters to hot summers

Shell Advance VSX 4T and Shell Advance SX 4T will be marketed through 'Shell Lubricants' strong distributor network across the country.

Notes to editors - About Shell Advance

-- Shell Advance Racing Oil L6442 is the only lubricant used by the Ducati MotoGP and World Superbike factory teams for their engine and gearbox. The commercially available Shell Advance Ultra has almost the same performance package as this oil, which means that the consumer has access to the same technology as the Ducati MotoGP and World Superbike factory teams
-- Shell Advance motorcycle oil provides lasting cleanliness and protection for your engine, increasing its responsiveness and keeping your motorcycle performing at its best for longer

-- As part of the development process, Shell Advance motor oils are tested in the harshest of environments across different continents with different climates. This ensures that Shell Advance motor oils are uniquely suited to optimize power output under different temperatures and humidities

-- The majority of components used in the Shell Advance racing oil for Ducati in MotoGP and World Superbikes are also used in the commercial range of Shell Advance 4Tmotorcycle oils

-- The implementation of a mix of highly effective 'optimised friction control' components in the latest blends of Shell Advance lubricant allows the Ducati race bike engines to produce significantly more horsepower

-- The latest version of Shell Advance racing oil has been optimised to work with Shell V-Power race fuel, with the aim of reducing fuel consumption and maximising power output and efficiency of the bike http://www.automobileindia.com/two-wheelers/statistics/sales.html


CONTACT DETAILS
Pooja Mehta, 20:20 MEDIA, +91 9811888423, poojamehta@2020india.com
Pallavi Sharma, 20:20 MEDIA, +91 9999667943, pallavi.sharma@2020india.com

KEYWORDS
CONSUMER, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, ENERGY, AUTOMOTIVE

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