BWI: Airtel Introduces Lifetime Prepaid at Rs 99

Press release from Business Wire India
Source: Bharti Airtel Limited
Monday, January 12, 2009 03:29 PM IST (09:59 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
Release no: 18914
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Airtel Introduces Lifetime Prepaid at Rs 99
To Further Expand the Market and Make Mobile Services more Affordable; Free Incoming for Life

New Delhi, Delhi, India, Monday, January 12, 2009 -- (Business Wire India) -- Bharti Airtel, India's leading telecom services provider today introduced its popular Lifetime Prepaid at a lower price point of Rs 99 only. This is a significant initiative that further reinforces Airtel's commitment to make mobile more affordable and provide greater value to the Airtel prepaid customer.

"As an industry leader, Airtel has always been at the forefront of driving affordability and expanding the market. This initiative marks our strategic intent to drive affordability further." said, Mr. Sanjay Gupta, Chief Marketing Officer, Mobile Services, Bharti Airtel Limited. Further added, "The lower pricepoint of Rs 99 will enable a large number of uninitiated rural consumers to go mobile & enhance their lives"

Under the new Lifetime Prepaid, the customer can stay mobile by paying just Rs. 99 and recharging with a minimum of Rs 200 every 180 days to continue enjoying lifetime validity benefits. With effect from January 12, 2009, Lifetime Prepaid 99 is available to all existing as well as new Airtel mobile users.

Rs 99 Lifetime Prepaid Tariff Details:

MRP: Rs. 99
Talktime: Rs. 10
Processing Fees: Rs. 78
Validity: Lifetime

Airtel has always been a front-runner in leading affordability in the industry, one of the many reasons why over 80 million customers prefer its services. This introduction of Lifetime prepaid at Rs 99 further reinforces Airtel's commitment to make mobile telephony more affordable. The 700-million strong rural markets in India is the biggest single market in the world and Airtel is rapidly expanding its footprint in the rural areas of the country. Earlier, Airtel initiatives like the Rs. 200 Recharge, Easy Charge, Lifetime, Easy Lifetime & Super Lifetime Prepaid have revolutionized the Indian market in terms of creating customer value and Airtel will continue to come up with offerings that facilitate an affordable and available mobile experience.

About Bharti Airtel Limited:

Bharti Airtel Limited, a group company of Bharti Enterprises, is India's leading integrated telecom services provider with an aggregate of over 85.5 million customers as of end of November 2008, consisting of 82.92 million mobile customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.

Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The Telemedia business provides broadband & telephone services in 95 cities, DTH services and is foraying into the IPTV segment. The Enterprise business provides end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel's high-speed optic fibre network currently spans over 83,000 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit www.bhartiairtel.in.


CONTACT DETAILS
Abhinandan Saikia, Bharti Airtel Limited, +91 9871828900, abhinandan.saikia@bharti.in
Kapil Sabharwal, Comma Consulting, +91 (011) 4600 3200/ +91 9811559835, ksabharwal@comma.in
Siddharth Kumar, Comma Consulting, +91 (011) 4600 3200/ +91 9810267907, skumar@comma.in

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

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