Press release from Business Wire India
Source: Policybazaar.com
Monday, January 12, 2009 05:24 PM IST (11:54 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Banking & financial services, Business services, Financial Analyst, Information technology, Stock exchanges; Technology
Release no: 18919
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Life Insurance Corporation of India (LIC) enters into an Exclusive tie-up with Policybazaar.com
LIC Jeevan Astha Policy can be Purchased Online through Policybazaar.com; LIC has tied-up for the First Time ever to Sell its Product through Online
New Delhi, Delhi, India, Monday, January 12, 2009 -- (Business Wire India) -- Policybazaar.com, India's one of the leading online non-life and life insurance aggregator ties-up with Life Insurance Corporation of India (LIC), the country's largest insurer to sell its policy "Jeevan Astha" on the internet. For the first time ever LIC ties-up with an insurance portal will enable the consumers to get detailed information on the Policy, "Jeevan Astha" and buy it online on Policybazaar.com. Jeevan Astha policy can be purchased till January 21st, 2009.
LIC's new plan, "Jeevan Aastha" is a single premium assurance plan which offers guaranteed benefits on death and maturity. Jeevan Aastha is one-time investment and offers share in its profit generated on completion of the policy term chosen. This policy enjoys double tax benefits while the premium paid enjoys section 80C benefit along with other investments allowed. Maturity proceeds received also enjoy I.T. exemption under Section 10(10D) of the I.T Act.
Speaking on this initiative, Mr. Yashish Dahiya Co-founder and CEO, Etechaces Marketing and Consulting Pvt. Ltd. said "We are always striving to get the best products to our customers, and Jeevan Aastha struck us as a product which clearly stands out in the market in terms of providing tax benefits under 80C and 1010D, but also providing excellent fixed returns, which is exactly what a lot of customers are looking for. We are also very proud of our association with a trusted brand like LIC."
According to Dr. Tanuja Kumar, Regional Manager, LIC - "LIC believes that there are many products that can be sold online. We have partnered with Policybazaar.com as they are online Insurance specialist, which a lot of customers use to compare and choose the best insurance products. We believe that the Jeevan Astha Policy is a fantastic product which can also be sold online."
To make a purchase, the customer logs in with a need in mind and by using a highly interactive and intuitive tabbed browsing interface, the customer can access hundreds of options and combinations. Once a simple on-line application form is filled, the site offers the best options for the policy needed. The customer is then free to finalise and close the deal which he thinks is best suited for his needs.
About ETECHACES Marketing and Consulting Pvt Ltd
ETECHACES Marketing and Consulting Pvt Ltd was founded by Yashish Dahiya, Avaneesh Nirjar and Alok Bansal in the year 2008. The Company launched its insurance portal, policybazaar.com in July 2008. ETECHACES Marketing and Consulting has attracted investment of Rs. 20 crores in September 2008 from India's largest internet company, Info Edge (India) Ltd.
Policybazaar.com, is India's leading online non-life and life insurance aggregator. Policybazaar.com enables the customer to compare insurance products from leading insurance companies on the basis of their quality and price, and empowers the consumer to purchase the best suited insurance plan for their unique needs. The website provides an exhaustive comparison of general (car, health and travel insurance) and life insurance products (including quotes) combined with the facility to purchase insurance online through their partners, thus empowering the customer to make an informed data-driven decision. Policybazaar.com has over 20 Insurance Companies and brokers as partners and has a 24x7 call centre to assist the users for any Insurance need through their Insurance Experts sitting out of their office in Gurgaon, Haryana.
The company's "Insurance Compare Kiya?" tagline is to encourage target customers to compare insurance prices and products before they make any insurance decisions. Policybazaar.com strives to empower the Customer through providing accurate and complete information on Insurance Products combined with the Solution-Focused Customer Service. This facility enables the company to provide sustainable value for its customers, Insurers and shareholders.
CONTACT DETAILS
Varun Chopra, Sampark Public Relations Pvt. Ltd, +91 9811241427, varun@sampark.com
Harsh Sinha, Sampark Public Relations Pvt. Ltd, +91 9971855115, harsh@sampark.com
KEYWORDS
CONSUMER, MARKETING, BANKING, BUSINESS SERVICES, Financial Analyst, IT, STOCK EXCHANGES, TECHNOLOGY
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