BWI: Philips Announces Led Bulb Range for Indian Households

Press release from Business Wire India
Source: Philips India
Wednesday, October 13, 2010 01:15 PM IST (07:45 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Household & personal care products & services, Information technology; Technology; Healthcare
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Philips Announces Led Bulb Range for Indian Households
Gives India its first Indigenously Developed and Most Economical Consumer LED Bulb

Bangalore, Karnataka, India, Wednesday, October 13, 2010 -- (Business Wire India) -- Philips Lighting India, the leading Lighting Company in India, today announced a breakthrough innovation in Lighting technology - the Philips LED consumer bulb range for the Indian market. As part of this launch, the first indigenously developed LED bulb for India was unveiled. The new LED bulb which signifies the expansion of Philips Energy Efficient lighting portfolio will be available at the most competitive price in India or anywhere else globally.

Murali Sivaraman, Vice Chairman and Managing Director, Philips Electronics India Limited, said, "This is a milestone launch not just for Philips but also for India, as the new range gives India its first home-grown LED bulb and takes the country a step further in LED revolution. This new LED bulb will enable millions of Indian households to switch to the Future of Lighting and save on electricity bills and replacement costs, all with the highest quality standards."

A pioneer in LED lighting technology in India, Philips has invested considerably in producing the most appropriate, tailor-made lighting solution for Indian homes. Developed at the Philips R&D center in Noida, the bulb adheres to India-specific environmental and infrastructural challenges such as voltage fluctuations, energy spikes and intermittent power supply. In addition, the new bulb is a retrofit bulb that can conveniently replace the GLS bulb and be installed on the existing lighting fixtures in India without any additional expense. The bulb is a significant R&D achievement within Philips as it is the fastest innovation at Philips, globally - from the conceptualization till the actual production.

Talking about the key features of this bulb, Nirupam Sahay, Senior Director, Marketing, Philips Lighting India, said, "Unlike other lighting technologies that are analog, LED bulbs are completely digital. These are based on low-voltage technology and offer up to 80% energy savings compared to the traditional incandescent bulbs. The new bulb emits better quality and more versatile lighting and has an extra long life of more than 15 years. The bulb, like other LED sources, is one of the most sustainable lighting solutions."

Light Emitting Diode (LED) is a revolutionary technology and has completely transformed the lighting industry worldwide and in India. The newly launched bulb makes the latest LED technology available to home users in India. The newly launched portfolio includes the 5W retrofit bulb along with the 2W Candle and 7W Spotlight bulbs for various lighting applications inside homes. The 5W retrofit LED bulb is competitively priced at Rs. 649. Given that the life of the bulb is over 15 years and that there is 80% energy saving vis-à-vis incandescent bulbs, this is an extremely attractive price.

Presently, the bulb is being launched in the major metros such as Bangalore, Hyderabad, Chennai, Delhi, Mumbai, Pune and Kolkata, and will be available in the top electrical outlets in each city, as well as through Philips Light Lounges and key modern retail outlets in these cities.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health & well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental consumer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs more than 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

To view the photographs, please click on the links given below:

Philips NEW Consumer LED Lamp

Philips New LED Candle Lamp
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CONTACT DETAILS
Disha Agrawal, Corporate Communications, Philips Lighting India, +91 9582210543, disha.agrawal@philips.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, HOUSEHOLD, IT, TECHNOLOGY, HEALTHCARE

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