BWI: Photography Lovers Head for Nikon at Photofair 2009

Press release from Business Wire India
Source: Nikon India
Wednesday, January 07, 2009 04:14 PM IST (10:44 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components; Technology
Release no: 18867
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Photography Lovers Head for Nikon at Photofair 2009
Showcasing Nikon's Flagship Professional Camera: the D3X

New Delhi, Delhi, India, Wednesday, January 07, 2009 -- (Business Wire India) -- Nikon India, the 100% subsidiary of the imaging industry leader - Nikon Corporation, is all set to delight photography enthusiasts by showcasing its latest innovations as well as special promotions and activities at Photofair 2009, beginning tomorrow January 8 to January 11 at Pragati Maidan, New Delhi.

Speaking on the occasion, Mr. Hidehiko Tanaka, Managing Director, Nikon India said, "2009 is the second year for Nikon as a major exhibitor at Photofair and for us it is always an honour to be part of this grand show. Nikon as a corporation has always worked towards promoting photography culture all across the globe and India is a very important market. We believe that events such as Photofair go a long way in creating platforms for people from all sections of the society to gain information and knowledge on what's available and thus help develop and enhance their interests in photography."

At Photofair 2009, Nikon will display its latest flagship professional camera - the D3X. This camera is sure to become the talk of the town as it is another big leap in the field of Digital photography from Nikon. At the exhibition an exclusive D3X Zone has been created wherein visitors will be given a live demonstration of this larger than life product from Nikon's portfolio.

The photography extravaganza will also see Nikon put up a Free service camp where visitor's cameras will be serviced free of cost. It will be a dual benefit for visitors to experience the expertise of Nikon in Digital photography while getting his/her product serviced.

The D90, the world's first professional camera to provide D-Movie mode in a DSLR will be another major attraction for visitors at Photofair. To accentuate the unique features of this product Nikon has created a zone focusing on wedding photography. In this zone wedding photographers would be invited to get hands on experience of shooting models in ethic Hindu Bride and Groom with the D90 which is powered by the most effective photo-editing software Nikon's Capture NX.

At this exhibition, Nikon is also showcasing the power of Telephoto and PC-E Micro Nikkor lenses/lens in photography. Specific areas have been dedicated to these two kinds of Nikkor lenses/lens where props and models are placed for consumers to get a feel various angles and zooms.

In the 'Be a Professional Photographer' zone, Nikon offers the visitors the professional D-SLR range of cameras and a perfect set up to feel like a professional photographer. This offers a photo opportunity for every visitor to capture the exciting events at the fair.

Nikon's latest range of COOLPIX compact digital cameras will be on display too at the 'COOLPIX Zone', for the visitor to experience the technological excellence of Nikon's professional D-SLR cameras in a compact and stylish design.

Nikon's shoppers will enjoy this photo fair while getting a chance to take home some smiley squeegees by playing the 'Smile O Meter' game. All one has to do is pick up Nikon's COOLPIX (smile mode featured camera) and click as many smiling faces in the crowd as one can in a span of 30 seconds.

Nikon will have a lot happening for the Indian consumers in the New Year and to start with, it's all there at Photofair 2009!

About Nikon India

Nikon India distributes markets and services the complete range of Nikon imaging products, including its digital SLR, the Nikon D-SLR as well as its compact camera, the Nikon COOLPIX and a range of Nikkor lenses and service and repair of Industrial products. These include microscopes and technical measuring instruments.

With 90 years of expertise and excellence, and over 45 million users of Nikkor lenses, Nikon has been an undisputable leader of innovation in camera technology, pioneering camera technology for the ocean depth (the pioneering Nikon's cameras) to outer space (Nikon cameras are used by NASA). Product innovation, impeccable quality coupled with its penchant to promote the 'culture of photography' through initiatives like the bi-annual Nikon Photo Contest International, Nikon Salon, Nikkor Club and many others lie at the core of Nikon's endeavour to live by its philosophy of 'Trustworthiness and creativity' and fulfill its brand statement 'At the heart of the image'.

Nikon's range of cameras is available for all Indian photography enthusiasts - including beginners, amateur and professionals - across all existing price points. In addition, Nikon India services industrial products, including all available cameras, lenses as well as microscopes and technical measuring instruments.

Nikon Corporation: Japan

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity, conceptualizing the famous Nikon F mount, the Nikon Titanium Cameras and many others.

Nikon Website: www.nikon.co.in
Service id: nindsupport@nikonoa.net;
Sales & Support enquiries id: nindsales@nikonoa.net


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KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, TECHNOLOGY

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