Press release from Business Wire India
Source: Reebok
Wednesday, January 07, 2009 07:31 PM IST (02:01 PM GMT)
Editors: General: Consumer interest, Sports; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Media & entertainment, Sports
Release no: 18869
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Reebok Launches Yuvraj Singh's New Personalized Cricket Bat
Yuvraj Joins Hands with the Sports Mogul to Become UV
New Delhi, Delhi, India, Wednesday, January 07, 2009 -- (Business Wire India) -- Yuvraj Singh, India's most sought after cricketer is joining hands with Reebok, the world's leading sports brand unveiling his new personalized bat. For the first time ever in the history of international cricket, a cricketer has used a bat sticker emblazoned with his personal design that commemorates his personality and style. UV stands for a cool synonym of Yuvraj. It's contemporary, youthful and has an exuberant ring to it and has an immediate connect with Yuvraj Singh. This cool yet contemporary bat sticker design is similar to the tattoo, Yuvraj wears on his arm.
The Colors black and gold have been used to symbolize dynamism, power and most of all victory. The symbol of the feather represents a desire to rise, to be unique. Its also represents self confidence and a fighting spirit. "My bat is the most important part of my cricketing life. My bat has to stand for something I believe in and what I represent, therefore I decided to personalize it", said Yuvraj Singh.
Mr. Sajid Shamim, Executive Director Marketing and Product, Reebok India Company said "Yuvi, as Yuvraj Singh is fondly referred to by his friends, admirers and fans, was the genesis of this new bat sticker. The wings in the design borrowed from the tattoo on Yuvraj's arm, represents flight, flight towards success and achievement. The black and gold colors used in the design represent power & grit of a sportsperson. And we felt that the combination of the two would symbolize dynamism which has been one quality inherent to Yuvraj Singh's personality".
About Reebok India
Reebok started its operations in India in 1995. Headed by Managing Director Mr. Subhinder Singh Prem, Reebok India has a pan-India presence with branch offices in Mumbai, Kolkata and Bangalore and is the market leader with 700 exclusive stores. The Company's brand vision is fulfilling potential, its mission - Always challenge and lead through creativity. Reebok's brand values are authentic, individualistic, courageous, empowering, innovative and real. Reebok has introduced its internationally acclaimed fitness programs in India, conducted under the banner of Reebok Instructor Alliance, which is dedicated to fitness instructors, personal trainers and health club owners. Reebok has trained and certified more then 1000 trainers till now.
To view the Photographs, please click on the links given below:
Yuvraj Singh with his signature lable bat
Yuvraj singh with his personalised bat
Yuvraj singh with his signature lable UV and his personalised bat
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CONTACT DETAILS
Puneet Sewra - Senior Brand Manager, Reebok India Company, +91 (0124) 4124131, puneet.sewra@reebok.com
Prashant Subramanian, IPAN, +91 9899125503, prashant.subramanian@ipan.com
KEYWORDS
CONSUMER, SPORTS, MARKETING, BUSINESS SERVICES, CLOTHING, MEDIA
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