BWI: Statement from Dr. Vijay Mallya, Chairman and CEO, Kingfisher Airlines on Fare Cuts Effected by Kingfisher Airlines

Press release from Business Wire India
Source: Kingfisher Airlines
Friday, January 02, 2009 06:14 PM IST (12:44 PM GMT)
Editors: General: Consumer interest, People, Travel & tourism; Business: Advertising, PR & marketing, Banking & financial services, Hospitality, Media & entertainment, Travel & tourism
Release no: 18833
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Statement from Dr. Vijay Mallya, Chairman and CEO, Kingfisher Airlines on Fare Cuts Effected by Kingfisher Airlines


Mumbai, Maharashtra, India, Friday, January 02, 2009 -- (Business Wire India) -- Quote

Contrary to media speculation, Kingfisher Airlines has slashed air fares between 21% and 65% on various routes across its network with effect from January 1st. This is consistent with Kingfisher Airlines' mission to aggressively pursue increase in market share and to deliver India's only 5 star experience at highly competitive fares.

Apart from stimulating discretionary and leisure travel, Kingfisher Airlines will also offer significant discounts to its traditional Corporate customer base. Its frequent flier programme, King Club will now offer never seen before incentives and rewards including free overseas travel on its newly launched international routes.

"The declining prices of ATF facilitate such consumer-benefitting initiatives that will also stimulate the industry. We are conscious that we are our Nation's favourite Airline offering the widest and most comprehensive network across the Country. We will aggressively pursue sales and share and this will help sustain increased load factors in the shoulder season between February and April "said Dr. Vijay Mallya, Chairman and CEO of Kingfisher Airlines Limited.

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CONTACT DETAILS
Prakash Mirpuri, The UB Group, +91 (022) 22841520 /+91 (022) 22824156 Ext. 215, +91 9821091715, prakash.mirpuri@flykingfisher.com
Shefali Mehta, IPAN - Mumbai, +91 (022) 40661781 /+91 9819410990, shefali.mehta@ipan.com

KEYWORDS
CONSUMER, PEOPLE, TOURISM, MARKETING, BANKING, HOSPITALITY, MEDIA, TRAVEL

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