BWI: Vdopia Announces Video Advertising Deal with Network18

Press release from Business Wire India
Source: Vdopia
Friday, January 02, 2009 12:55 PM IST (07:25 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
Release no: 18831
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Vdopia Announces Video Advertising Deal with Network18


New Delhi, Delhi, India, Friday, January 02, 2009 -- (Business Wire India) -- VDOPIA (http://ads.vdopia.com), India's leading Online Video Advertising Network and Video Ad Platform Company, today announced an online Video advertising deal with Web18, online arm of Network 18 Group, Network18 is one of India's leading full play media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses. As per the deal, Web 18 will use Vdopia Video Ad Platform for delivering ads on its Video Content & Vdopia Ad Network will procure and serve advertisements for all video content across all Web 18 Sites.

Web18 has impressive list of destination sites including ibnlive.com (leading news site), moneycontrol.com (leading financial site), josh18.com, cricketnext.com, tech2.com & buzz18.com. A large number of viewers are now accessing news and other content on the internet across these sites. "Web18 is amongst the leading internet companies in the country today and videos at ibnlive and moneycontrol are huge hit amongst the internet audience not only in India but across the world." said Srikanth, Founder, Vdopia. "Its indeed an honour to be associated with the Network 18 brand and we are happy to be an important part of the video strategy of Web18 group."

VDOAd, Vdopia's Video Ad platform, provides dynamic video ad serving technology to most premium Internet TV channels in India. It is the most effective way for advertisers to reach out to Indians worldwide. The Vdopia Ad Network reaches a very high percentage of Indian audience worldwide, connecting brand advertisers in more than 100 M video streams of premium content every month.

"We are very pleased to announce our deal with Vdopia. They are the Video Monetization Specialists on the internet," says Rajan Srinivasan, Sales head, Web18 "Vdopia has combination of excellent team, superior technology, innovative ad formats and amazing understanding of the Indian and NRI markets. Through their innovations in the Video Advertising Formats Vdopia opens many new monetization opportunities for publishers making them the pioneers in the Video Advertising field. We have been working with them now for over 6 months and they are strategically an important partner for us, as we are seeing tremendous growth in video viewership across our sites."

He added "The viewership of online videos across Web18 sites has exploded this year. Videos have become critical part of online experience for users. Web18 is committed to be part of this experience. Viewers from all across the world come to Web18 to watch latest news, events etc."

About Vdopia

Vdopia is the largest Video Ad Network and Video Ad Platform company that targets Indians across the world. It provides advertisers opportunity to advertise on the most premium online video content available on the internet. The company's proprietary BrandConnect Ad technology combines the advantages of TV and Internet and provides unprecedented value to brand advertisers and publishers, allowing Vdopia to deliver industry leading CPMs. Vdopia is the first video ad network that has managed to monetize online video content effectively; this has resulted in massive growth in online video across all Indian websites.

Vdopia is founded by Stanford and IIT graduates with extensive experience in Industry leading Silicon Valley companies. The company currently has sales and development offices at San Jose, CA, Gurgaon and Mumbai, India.

About Network 18

Network18 [BSE: 532798,NSE: Network18] is one of India's leading full play media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses. Through its holding in Television Eighteen India Ltd (TV18) [BSE: 532299, NSE: TV-18], Network18 operates India's leading business news television channels, CNBC-TV18 and CNBC Awaaz. It also runs one of India's largest Internet players - Web18, as well as one of India's leading real time financial information and news terminals - Newswire18. TV18 has recently expanded into print with Infomedia18, a newly formed entity following the acquisition of Infomedia, India's leading player in the special interest publishing and printing operations space.TV18 has also announced a collaboration with Forbes media for the launch of a business magazine in India. Through its holding in ibn18 Broadcast Ltd (ibn18) [BSE: 532800,NSE: ibn18], Network18 operates in the general news and entertainment space with leading general news channels CNN-IBN and IBN7 and has launched IBN Lokmat, a Marathi news channel in partnership with the Lokmat group. ibn18 also operates a joint venture with Viacom, called Viacom18 which houses the MTV, VH1 and Nickelodeon channels in India - as also Studio18, the Group's filmed entertainment operation and has launched 'Colors', a Hindi general entertainment channel. Additionally, Network18 holds the Group's online & on-air home shopping venture, Homeshop18 and its full spectrum events management venture, E18.




CONTACT DETAILS
Saurabh Bhatia, Vdopia, +91 9811300197, saurabh@vdopia.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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